Communication Is The Key Of A Marriage - 958 Words

†¢ Communication Communication is the key in a marriage, it can make and break a marriage. In order to manage conflict in a marriage the answer in communication. Various marriages have diverse ways of communicating. Sue and Bill problems are mostly created due to the lack of an effective communication skill. Communication and intimacy goes hand in hand. Increase in communication between a couples can increase the intimacy between that couples. Before will had an affair there was a lack of confirmation between sue and bill. They fail to recognize each other and express the worth the person has to the significant other .The lack of traction management in this marriage has caused the conflict in between bill and sue to escalade that not only them are the victims of this conflict but also their children. The disability to exercise self-control has created this breach in their marriage because every single conversation that arises does not accomplish anything but all it does is ass more fuel to the fire. According to this passage Bill works long hours at a factory, he pays child support to Kiki and in addition he provides money for Sue and their children’s needs. After his long day he come home to fight with his wife, the failure for sue and bill to study there partners metamessage or conversational style has created conversational pattern that is detrimental to the marriage. †¢ Conflict Conflict can occur in a marriage when one spouse needs or desire are mismatched to the otherShow MoreRelatedEssay about The Concept of Marriage985 Words   |  4 PagesMarriage is the bonding between people by social union or legal contract. Marriage is when two people have a wedding ceremony to exchange vows before God and their family. People spend hundreds to thousands of dollars on wedding ceremonies for something they have no clue of what they are getting into. Different cultures have their own concept of marriage. I am going to explore the biblical and social concept of marriage. People enter into marriage for different reasons. These reasons may includeRead MoreThe Girls Of Their Summer Dresses By Irwin Shaw955 Words   |  4 Pagesis no specific behavior, idea, or emotion that makes for a good marriage, though it is common for people to believe so. They think marriage will be easy, although the reality requires constant work. Good marriages consist of communication, honesty , passion, intimacy and commitment. In the short story, â€Å"The Girls in Their Summer Dresses,† by Irwin Shaw, Michael and Frances’s relationship lacks these qualities; therefore, their marriage was not ideal. Most importantly, the husband and wife need to bothRead MoreThe Human Race Progress Without Communication864 Words   |  4 PagesHow much would the human race progress without communication? The procedure of communication has been vital to any growth or development made by humans over the years. From humanity’s beginnings as cavemen, with no formal communication system, to modern days, when people can seemingly communicate with anyone, anywhere, it has always been very important. Communication is a series of processes involving certain key elements and the relationship between them, allowing people to form and interpret messagesRead MoreEssay on Circumplex Model1266 Words   |  6 PagesIntroduction Marriage and Family are very important aspects of the human experience. These two units play vital roles in who individuals are and who they may become. Many times issues or problems arise in the marriage and family structure thus, requiring therapy in order to make matters better. The Circumplex Model of Family and Marriage has been used and has been affective in the treatment process when helping dysfunctional families. The Circumplex Model of Marriage and Family Therapy developedRead MoreAutism And Its Effects On Children1097 Words   |  5 Pagesby a diagnosis of autism. Autism is a developmental disability that significantly affects three areas: communication, social interaction, and behavior. Autism being a spectrum disorder impacts each individual differently, leaving each family’s experience difficult to compare. Autism being a communication disability brings serious challenges to a family, as this diagnosis impacts the communication strategies. Parents find thems elves under serious pressure on learning how to cope with the impact ofRead MorePersonal Relationship Wellness : Marriage1337 Words   |  6 PagesPersonal Relationship Wellness: Marriage Marriage requires effort and work. Many newlyweds come into a marriage thinking it is easy but do not consider the consequences of marriage that heavily rely on balances and partnership. Marriage is all about compromise. It is important to engage in a premarital program to allow both partners to learn what to expect within a marriage, how to face certain roadblocks, and to better communication when conflict is aroused so that divorce does not become anRead Moreletter of advice com 200 wk 51575 Words   |  7 Pageseffectively communicate in your relationship. In taking an interpersonal communication course, I have learned several concepts that I would like to share with you throughout this letter. I feel that it is only right that I share information I have learned for the marriage you have ahead. I know that you are newly engaged, and this information will prove to be of use in your relationship. It is important that interpersonal communication become the building blocks betwee n both parties. This will highly effectRead MoreSelf-Disclosure, Gender, and Communication639 Words   |  3 Pageshead: SELF-DISCLOSURE, GENDER, AND COMMUNICATION 1 Self- Disclosure, Gender, and Communication Gary Wayne McCoy COM 200 Interpersonal Communications Instructor: Jennifer Chagala February 11, 2012 SELF-DISCLOSURE, GENDER, AND COMMUNICATION 2 â€Å"Self-Disclosure, Gender, and Communication† Communication is one of the most important things in our lives. Quality communication in marriage is defined as the interpersonal, transactionalRead MoreCommunication : Understanding Interpersonal Communication1554 Words   |  7 PagesI. Introduction AND Thesis Statement Communication is the number one key in a relationship, especially when you re talking about marriage. I would like to take this moment to say congratulation on your recent marriage. 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The Effects Of Black Culture On American Literature

Nicole Paul WRIT303 Toni Morrison: Playing in the Dark In Toni Morrison’s article Playing in the Dark, she is discussing how racism effects American literature. To Morrison, black culture is a tiny speck in American literature and she wants to expand it. Before Morrison could even think about doing this, she had to change her perspective and imagine what it is like to be in someone else’s shoes. Morrison states that, â€Å"My work requires me to think about how â€Å"free† I can be as an African-American woman writer in my genderized, sexualized, wholly racialized world.† (pg. 4) To be put in someone else’s shoes means that you need to become them in a sense. American literature holds the tradition where books are written by or about white†¦show more content†¦Race is such a forbidden topic that people do not talk about it so that lessens the chances of that subject being written about. Morrison states that some of these literary critics have not even read any African American literature and t hat has absolutely no impact on the, whatsoever. Some of them just refuse to read African American literature leaving them unaware on what it has to offer. Toni Morrison would like to bring Africanism to American literature. She states â€Å"My early assumptions as a reader were that black people signified little or nothing in the imagination of white American writers.† (pg. 15) It was then Morrison states that she stopped reading as a reader and began reading as a writer. (pg. 15) It seemed as though American literature was being shaped by racial ideology, but in some way authors were representing themselves in the African American characters they put in their writing. Morrison wants to make a change in American literature being her reason for writing this essay. In Playing in the Dark, Toni Morrison’s argument is for extending literary studies into new books. Morrison wants new fields to open up and that is what she is planning on doing. Morrison simply states at the beginning of the essay, â€Å"These chapters put forth an argument for extending the study of American literature into what I hope will be a wider landscape.† (pg. 3) This to Morrison is her goal. It is what she is setting out to do

Cloud Computing Computing Resources

Question: Discuss about theCloud Computing for Computing Resources. Answer: What is Cloud Computing? Cloud computing is hosting services over the internet. So the cloud computing is the delivery of the computing resources over the internet on demand of the user. As it can be understood from the above statement that the resources are available over the internet, the internet connection is mandatory for the utilizing the resources that are remotely available for the usage. Since the resources are not dedicated to the facility, hence can be shared by multiple users thus making the system optimized. Thus the organization which uses the cloud doesnt need the dedicated resources, thus saving the valuable money for buying the onsite computing resources. The cloud tends to have greater redundancy and cheaper compared to the dedicated resources, which is the reason behind the success of the concept (Rittinghouse and Ransome 2016). Hence from the above discussion it can be concluded that the usage of the computing resources by multiple users over the internet is termed as the cloud computing. Characteristics of Cloud Computing? The previous question helped in understanding the concept of cloud computing. The cloud computing is characterized by the usage of the computing resources over the internet. The cloud services that are provided by the various vendors are the storage, processing, etc. The various services provided over the cloud can be categorized in to three modules, which are: IaaS, PaaS, and SaaS. The characteristics of the cloud services can be categorized into five segments. The first characteristic is self-services based on demand, which helps in automated services without human interaction (Zissis and Lekkas 2012). The second characteristic is the broader network access, which allows usage of the resources by the client from various locations and on different devices. The second characteristic leads to the third one which is the resource pooling. The cloud services are extremely elastic which is the fourth characteristic, and finally, the fifth characteristic is the well-monitored services that lead to paying for the services based on the usage policy. Components of Cloud Computing. The components of the cloud are the various devices that are used for the implementation of the cloud services. It is the part of the architecture; hence components can be segmented into five segments (Rittinghouse and Ransome 2016): The services are the various software that is used over the cloud. Hence the services are made available through the internet, and the user need not be concerned about the backend application processes. The application is the backbone of the services that are offered it is the next level of the services and is responsible for running the services. The platform is the soft services of the application and is the direct link between the hardware and the software of the services. The storage of the cloud is the most vital part of the application as it acts as the warehouse for the information that is shared over the services. The infrastructure of the cloud is the heart or the backbone of the whole cloud services as these are the main resources that are shared through the various applications that act as the face of the whole system The Architecture of Cloud Computing. The architecture of the cloud refers to the various components that are used for the execution of the cloud services. Since the cloud computing gives various computing services over the internet, the various components like front end platform, back-end services, and the delivery mechanism should be well maintained (Dinh et al. 2013). The front end application or the platforms refer to the various services like application that give the access to the back-end applications with the help of the internet. So the front end applications are the various clients like a fat client, thin client or the mobile devices. Figure 1: Cloud Computing Architecture (Negi 2015) The back end resources of the cloud computing are the destination where all the application run. Hence the front end can be taken as the face, and the back end is the brain. Hence the various back-end resources are the server, memory, processor, etc. Finally, the internet acts as the communication media over which the data is transferred from the front end to back end via Ethernet, the internet, intranet, etc. Types of Cloud Computing. The three types of the cloud computing are (Jadeja and Modi 2012): Public: The public cloud refers to the cloud infrastructure where the cloud services are made available to several user and the cloud service providers who use the services like and application over the internet. As per the policy, the services could be free or can be charged as per the usage. Private: The main characteristic of the private cloud is, it serves only a single organization, but the services that are provided is similar to the public cloud but is more secure compared to the previous one. The various advantages of the cloud are delivered as a proprietary architecture. The private cloud offers direct control over various aspects of the cloud and reduces dependencies over third party. Hybrid: The hybrid cloud is a combination of the two cloud computing interfaces i.e. public cloud in which the services are provided by the third party and public cloud which maintains in house cloud services. The private may be meant for the critical workloads and the public services are meant for general implementation. Advantages and Disadvantages of Cloud Computing. There are various advantages of using the cloud services in the facility thus making it an extremely useful proposition (Avram 2014). There is no need of installation of dedicated hardware in the facility. The cloud services are charged by the usage thus making is extremely cheap compared to the traditional model. The redundancy of the cloud is very high and cheaper. The services can be accessed from anywhere. The system is real-time, and the changes of the system can be observed at the same instant. The disadvantages of the system are: The cloud services heavily depend on the internet; hence the connectivity failure could lead to service failure. Since the services are shared by many users, the data security is very less compared to the traditional model. The downtime of the server too could prove disastrous and should be taken care of in the SLA. Applications of Cloud Computing. The cloud computation allows various advantages over the traditional model of computing. Thus the various application of cloud are (Leymann et al. 2014): The infrastructure is taken on a short time basis thus making is an ideal platform for testing the software thus saving valuable resources needed for the same purpose. Creation of the private cloud or the hybrid cloud is extremely interesting proposition as the expansion of the organization is solved well with the implementation of the hybrid or the private cloud. The cloud services are also used as the memory for storage of the data that can be recovered with the help of internet. Various software is also implemented in the cloud that is offered to the users over the internet and hence is extremely effective in storing and sharing of the data, e.g. MYOB cloud. References Avram, M.G., 2014. Advantages and challenges of adopting cloud computing from an enterprise perspective.Procedia Technology,12, pp.529-534. Davis, M.J., 2014. Architecting the Cloud: Design Decisions for Cloud computing service models (SaaS, PaaS, AND IaaS). John Wiley Sons. Dinh, H.T., Lee, C., Niyato, D. and Wang, P., 2013. A survey of mobile cloud computing: architecture, applications, and approaches.Wireless communications and mobile computing,13(18), pp.1587-1611. Jadeja, Y. and Modi, K., 2012, March. Cloud computing-concepts, architecture and challenges. InComputing, Electronics and Electrical Technologies (ICCEET), 2012 International Conference on(pp. 877-880). IEEE. Leymann, C., Fehling, F., Retter, R., Schuck, W. and Arbiter, P., 2014. Cloud computing patterns. Springer, Heidelberg. Negi, M.C., 2015. A comprehensive study on Microsoft azures cloud services, architecture, and controls implementation. IJAR,1(10), pp.538-542. Rittinghouse, J.W. and Ransome, J.F., 2016.Cloud computing: implementation, management, and security. CRC Press. Zissis, D. and Lekkas, D., 2012. Addressing cloud computing security issues.Future Generation Computer Systems,28(3), pp.583-592.

Jude The Obscure By Hardy Essays - Jude The Obscure, Jude

Jude The Obscure By Hardy In Jude the Obscure, Thomas Hardy presents the characters Jude Fawley and Sue Bridehead, who violate the conventions of the repressive Victorian society while attempting to follow their natural instincts. By studying the novel, one sees that Hardy's intentions in doing this are to arouse the reader's sympathy for the characters, and to join in their ridicule of the codes of conduct they are breaking. The trial of Jude and Sue evoke a sympathetic response from the reader because the couple reflects the values which are prevalent in modern society. They suffer persecution for yielding to emotions which are no longer considered unacceptable or forbidden, as they were then. This portrays Victorian society as being cruel and unnatural, thus creating affection for the characters. Hardy understood the tendency for society to swing like a pendulum from one extreme to the other. He knew that the Victorian era would not last indefinitely, and that future generations would become more liberated. This is beautifully illustrated in this reflection of Sue's: 'When people of a later age look back upon the barbarous customs and superstitions of the times that we have the unhappiness to live in, what will they think?' (p.276) According to modern values, it is wrong to condemn people for following their pure and natural instincts, though they ?have wronged no man, condemned no man, defrauded no man.' (p.378) Therefore, by predicting these shifts, and exposing the injustice of Victorian society, Hardy evokes sympathy in the reader for Sue and Jude. Hardy also uses the two characters to reveal that he finds the society in which they live ridiculous. He joins Sue and Jude as they laugh at ?the artificial system of things, under which the normal sex-impulses are turned into devilish domestic gins and springes to noose and hold back those who want to progress. (p.279) In rare times of ?Greek joyousness' (p.366) Jude and Sue live by ?Nature's law' and are able to enjoy, unabated, the ?instincts which civilization has taken upon itself to thwart.' (p.413) It is during these times that the two are truly able to laugh at the conventions they have violated, as they are content and unaffected by the repercussions. Hardy takes these opportunities to laugh with them, as through their words and actions he reveals his contempt for the Victorian system. Thomas Hardy's novel Jude the Obscure, illustrates the attempts made by Jude Fawley and Sue Bridehead to defy the rules and customs of Victorian society. This evokes a sympathetic reaction from the reader and allows the author to prudently scorn the system along with the characters. This method of indirectly criticizing Victorian society is appropriate for a time when freedom of expression was a punishable crime.

John Fremont - John C. Fremont - Civil War - Valley Campaign

John Fremont - John C. Fremont - Civil War - Valley Campaign John C. Frmont - Early Life: Born January 21, 1813, John C. Frà ©mont was the illegitimate son of Charles Fremon (formerly Louis-Renà © Frà ©mont) and Anne B. Whiting. The daughter of a socially prominent Virginia family, Whiting began an affair with Fremon while she was married to Major John Pryor. Leaving her husband, Whiting and Fremon ultimately settled in Savannah. Though Pryor sought a divorce, it was not granted by the Virginia House of Delegates. As a result, Whiting and Fremon were never able to marry. Raised in Savannah, their son pursued a classical education and began attending the College of Charleston in the late 1820s. John C. Frmont - Going West: In 1835, he received an appointment to serve as a teacher of mathematics aboard USS Natchez. Remaining on board for two years, he left to pursue a career in civil engineering. Appointed a second lieutenant in the US Armys Corps of Topographical Engineers, he began taking part in surveying expeditions in 1838. Working with Joseph Nicollet, he aided in mapping the lands between the Missouri and Mississippi Rivers. Having gained experience, he was tasked with charting the Des Moines River in 1841. That same year, Frà ©mont married Jessie Benton, the daughter of powerful Missouri Senator Thomas Hart Benton. The following year, Frà ©mont was ordered to prepare an expedition to South Pass (in present-day Wyoming). In planning the expedition, he met noted frontiersman Kit Carson and contracted him to guide the party. This marked the first of several collaborations between the two men. The expedition to South Pass proved a success and over the next four years Frà ©mont and Carson explored the Sierra Nevadas and other lands along the Oregon Trail. Earning some fame for his exploits in the west, Frà ©mont was given the nickname The Pathfinder. John C. Frmont - Mexican-American War: In June 1845, Frà ©mont and Carson departed St. Louis, MO with 55 men for an expedition up the Arkansas River. Rather than follow the expeditions stated goals, Frà ©mont diverted the group and marched directly to California. Arriving in the Sacramento Valley, he worked to agitate American settlers against the Mexican government. When this nearly led to a clash with Mexican troops under General Josà © Castro, he withdrew north to Klamath Lake in Oregon. Alerted to the outbreak of the Mexican-American War, he moved south and worked with American settlers to form the California Battalion (US Mounted Rifles). Serving as its commander, with the rank of lieutenant colonel, Frà ©mont worked with Commodore Robert Stockton, commander of the US Pacific Squadron, to wrest the coastal towns of California away from the Mexicans. During the campaign, his men captured Santa Barbara and Los Angeles. On January 13, 1847, Frà ©mont concluded the Treaty of Cahuenga with Governor Andres Pico which terminated the fighting in California. Three days later, Stockton appointed him the military governor of California. His rule proved short-lived as the recently arrived Brigadier General Stephen W. Kearny asserted that the post was rightly his. John C. Frmont - Entering Politics: Initially refusing to yield the governorship, Frà ©mont was court-martialed by Kearny and convicted of mutiny and disobedience. Though quickly pardoned by President James K. Polk, Frà ©mont resigned his commission and settled in California at Rancho Las Mariposas. In 1848-1849, he conducted a failed expedition to scout a route for a railroad from St. Louis to San Francisco along the 38th Parallel. Returning to California, he was appointed one of the states first US senators in 1850. Serving for a year, he soon became involved with the newly-formed Republican Party. An opponent to the expansion of slavery, Frà ©mont became prominent within the party and was nominated as its first presidential candidate in 1856. Running against Democrat James Buchanan and American Party candidate Millard Fillmore, Frà ©mont campaigned against the Kansas-Nebraska Act and the growth of slavery. Though defeated by Buchanan, he finished second and showed that the party could achieve an electoral victory in 1860 with the support of two more states. Returning to private life, he was in Europe when the Civil War began in April 1861. John C. Frmont - The Civil War: Eager to aid the Union, he purchased a large amount of arms before returning to the United States. In May 1861, President Abraham Lincoln appointed Frà ©mont a major general. Though largely done for political reasons, Frà ©mont was soon dispatched to St. Louis to command the Department of the West. Arriving in St. Louis, he began fortifying the city and quickly moved to bring Missouri into the Union camp. While his forces campaigned in the state with mixed results, he remained in St. Louis. Following a defeat at Wilsons Creek in August, he declared martial law in the state. Acting without authorization, he began confiscating property belonging to secessionists as well as issued an order emancipating slaves. Stunned by Frà ©monts actions and concerned they would hand Missouri to the South, Lincoln immediately directed him to revoke his orders. Refusing, he dispatched his wife to Washington, DC to argue his case. Ignoring her arguments, Lincoln relieved Frà ©mont on November 2, 1861. Though the War Department issued a report detailing Frà ©monts failings as a commander, Lincoln was politically pressured into giving him another command. As a result, Frà ©mont was appointed to lead the Mountain Department, which comprised parts of Virginia, Tennessee, and Kentucky, in March 1862. In this role, he conducted operations against Major General Thomas Stonewall Jackson in the Shenandoah Valley. Through the late spring of 1862, Frà ©monts men were beaten at McDowell (May 8) and he was personally defeated at Cross Keys (June 8). In late June, Frà ©monts command was slated to join Major General John Popes newly-formed Army of Virginia. As he was senior to Pope, Frà ©mont refused this assignment and returned to his home in New York to await another command. None was forthcoming. John C. Frmont - 1864 Election Later Life: Still noteworthy within the Republican Party, Frà ©mont was approached in 1864 by hard-line Radical Republicans who disagreed with Lincolns lenient positions on postwar reconstruction of the South. Nominated for president by this group, his candidacy threatened to split the party. In September 1864, Frà ©mont abandoned his bid after negotiating the removal of Postmaster General Montgomery Blair. Following the war, he purchased the Pacific Railroad from the state of Missouri. Reorganizing it as the Southwest Pacific Railroad in August 1866, he lost it the following year when he was unable to make payments on the purchase debt. Having lost most of his fortune, Frà ©mont returned to public service in 1878 when he was appointed governor of the Arizona Territory. Holding his position until 1881, he was largely dependent on income from his wifes writing career. Retiring to Staten Island, NY, he died in New York City on July 13, 1890. Selected Sources Civil War: John C. FremontCalifornia Military Museum: John C. Fremont Biographical Dictionary of the US Congress: John C. Fremont

Personal Essay

Personal Essay Personal Essay Personal Essay Writing a personal essay you should remember about its purpose. The purpose of personal essay writing is to express your personal opinion about   an issue, problem, situation, etc. Writing an essay remember about the audience.   Do not write for a teacher!   When you read your own personal essay, you should understand yourself and your ideas.   It is also recommended to ask a friend or a relative to read your personal essay aloud.   Thus, you will notice the mistakes and gaps in flow you have probably missed before. Make your personal essay writing fresh and lively. It must differ from essays written by other students. Do not write personal essays in a company of other students!   Make yourself memorable! If you succeed in writing memorable essay you 100% distinguish yourself from other students and get a good grade on it. Write your personal essays logically, describing the line of events. Tell what you know, make some research, if needed; write an essay i n academically accepted format. Avoid cliches writing personal essays. Personal Essays: freedom of speech in Australia Please, read essay example about freedom of speech. ...The achievement of free speech in general and legal free speech in particular is never complete, nor should it be. The light beckoning at the end of the tunnel is often a mirage or a firefly briefly lighting the path of those relatively few souls who make legal matters the object of their contemplations and, especially, their outspoken criticism. Sometimes, there is indeed light that will only in very few instances mean the emergence, albeit temporarily, from the tunnel. More often than not, the light signifies no more than a turning or a twist or a light vent in a tunnel, which for the vast majority of societies in the West will seemingly never end in the sunlight of a vital, dynamic, and responsible system of free speech in the legal domain, a system that responds to the needs of a democratic society and also responds to the protection of certain other vital interests of the individual in a humane society. In most respects, one society has to a significant extent em erged in the sunlight of a system of legal free speech that is responsive to the needs of a free society, especially because of the theory of the law as handed down by its highest court. The same holds true concerning unfettered access to information about legal matters... Did you like the above example?   Would you like to write an impressive personal essay?   You may take advantage of our writing service!   We know how to write an excellent personal essay for you and we are working hard to meet the requirements of all clients.   No papers are delivered late!   Refunds are guaranteed! We write custom term paper, custom research paper, and provide coursework services on any topic!

The Screenplay Analysis Essay Example | Topics and Well Written Essays - 1000 words

The Screenplay Analysis - Essay Example 56). The main theme of the movie is the forbidden love between the fictional characters Rose and Jack, who are from different worlds but fall in love during their journey. The focus of this paper will be carrying out a screenplay analysis of the Titanic movie highlighting the outstanding features that Cameron uses to develop his story. Without doubt, James Cameron is an experienced producer and director considering he successful films that he has done. In the development of the Titanic movie, he makes use of the three act structure in developing his story line. As the name of this feature suggests, the film has three distinct parts, namely the setup, the confrontation and the resolution. A close examination of the film reveals that act one serves as the setup. This is because it is in this act that the audience is introduced to the characters and to the story. Cameron presents the background of the film in act one. The audience gets to understand that Brock Lovett, who is a hunter of treasures and has been on a rigorous search for a necklace called ‘Heart of Ocean’. It is at this point that Rose admitted that it was her necklace and begins to narrate how things transpired after she and other passengers including her mother and fiancà © had boarded the Titanic ship. From the description presented, the audience becomes aware of the setting of the story which is specifically in a ship (Wright 2004, p. 66). As Rose remembers what transpired, the turning point in the setup is revealed. This occurs when she tried committing suicide but was saved by Jack Dawson who was in the third class section of the ship. This serves as the turning point in the setup because it served to take the story into a different direction. Because of the reason that Jack saved Rose, Cal and Rose’s mother were compelled to invite him for dinner (Tucker 2012, p. 126). This provided an opportunity for Rose and

Corporate Strategy Essay Example | Topics and Well Written Essays - 2500 words - 1

Corporate Strategy - Essay Example nd names and private label brands under the Next name, including a variety of menswear, womenswear, child-focused clothing and accessories, and limited houseware products. Next has captured the attention of its target market, which is generally the 18 to 40 year old markets, by providing moderately-priced, contemporary clothing and accessory products that are comparable to the higher quality and higher priced merchandise offered by many High Street stores in the United Kingdom. Next has, since 1999, focused strongly on its online sales division, NextDirect, which recently provided the business 44 percent of its total operating revenues (Next Plc 2012). The business is strategically positioned in terms of service quality excellence, which is supported by considerable capital investments into improving convenience and the home delivery service processes (Next Plc 2012). The business utilises a focused low-cost strategy which allows the organisation to dedicate its service and product-c entric resources to specific markets drawn to the trendy and fashionable merchandise offerings that cater to the younger, contemporary target markets. In a hyper-competitive retail environment, Next is able to outperform even High Street stores and long-standing retailer brands, such as Marks and Spencer, by effectively meeting the needs of a narrower market segment. Many of Next’s competitors, which include Zara, Marks and Spencer, Debenhams, New Look and Matalan (to name only a few), operate in highly competitive retail environments and seek to utilise broad differentiation strategies to create an effective market position in the minds of desired target consumers. The difficulty that many competitors face in this differentiation strategy is that many marketing tactics under this strategy are easy to replicate, with product quality and pricing no longer being viable methods of differentiation (Bennet and Rundle-Thiele 2004; Nandan 2005). However, many of these competitors cater to

Cybercrime Definition Essay Example for Free

Cybercrime Definition Essay What is this Cyber crime? We read about it in newspapers very often. Lets look at the dictionary definition of Cybercrime: It is a criminal activity committed on the internet. This is a broad term that describes everything from electronic cracking to denial of service attacks that cause electronic commerce sites to lose money. Mr. Pavan Duggal, who is the President of www.cyberlaws.net and consultant, in a report has clearly defined the various categories and types of cybercrimes. Cybercrimes can be basically divided into 3 major categories: 1. Cybercrimes against persons. 2. Cybercrimes against property. 3. Cybercrimes against government. Cybercrimes against persons: Cybercrimes committed against persons include various crimes like transmission of child-pornography, harassment of any one with the use of a computer such as e-mail. The trafficking, distribution, posting, and dissemination of obscene material including pornography and indecent exposure, constitutes one of the most important Cybercrimes known today. The potential harm of such a crime to humanity can hardly be amplified. This is one Cybercrime which threatens to undermine the growth of the younger generation as also leave irreparable scars and injury on the younger generation, if not controlled. A minor girl in Ahmedabad was lured to a private place through cyberchat by a man, who, along with his friends, attempted to gangrape her. As some passersby heard her cry, she was rescued. Another example wherein the damage was not done to a person but to the masses is the case of the Melissa virus. The Melissa virus first appeared on the internet in March of 1999. It spread rapidly throughout computer systems in the United States and Europe. It is estimated that the virus caused 80 million dollars in damages to computers worldwide. In the United States alone, the virus made its way through 1.2 million computers in one-fifth of the countrys largest businesses. David Smith pleaded guilty on Dec. 9, 1999 to state and federal charges associated with his creation of the Melissa virus. There are numerous examples of such computer viruses few of them being Melissa and love bug. Cyberharassment is a distinct Cybercrime. Various kinds of harassment can and do occur in cyberspace, or through the use of cyberspace. Harassment can be sexual, racial, religious, or other.

The Development of Behavioral Psychology Essay -- science, J.R. Angell

The human mind and the way humans behave have been primary topics of study amongst historians for many years. Studies have been conducted in different professional areas to gain knowledge and understanding of humans, in an attempt to control behavior. The study of human behavior is known as behavioral psychology or behaviorism. The goal of early behaviorists and functionalists was to bring about a more reliable psychology. The behaviorists believed they would achieve this goal by excluding introspection and focus on the study of behaviorism. This evolution was achieved with help from the zeitgeist, behaviorist, and organizational psychology. This paper will discuss J.R. Angell and his prediction of the shift in psychology from introspection to behaviorism, the persons and idea’s helped to carry out the shift, how the zeitgeist supported the shift, and how the development of industrial psychology played its part in the shift. On what did Angell base his opinion? J. R. Angell was a psychologist and educator, who studied under John Dewey and William James. Angell worked as a psychology instructor at the University of Minnesota. It was at this university that Angell formed a psychology department in 1905 (Schultz and Schultz, 2012, p.294). Schultz and Schultz (2008) wrote: J.R. Angell at the University of Chicago, perhaps the most progressive of the functional psychologists, predicted that American psychology was ready for greater objectivity. In 1910, he commented that it seemed possible that the term consciousness would disappear from psychology, much as the term soul had disappeared. (p. 293) Behaviorism, which contended to end structuralism without compromise, was underway when Angell made his 2008 statement. J.R. Angell is su... ...or individuals. Conclusion Psychology has grown from the founding of behaviorism. Many individuals and ideas played a big part in setting the atmosphere for behaviorism to be widely accepted. Zeitgeist of that time period had also contributed to the acceptance of behaviorism. Therefore, when Watson came on the scene, it was not difficult for his ideas to be accepted. Even organizational psychology had its role by showing one can apply techniques in every aspect to bring change. Works Cited Buckley, K. W. (1989). Mechanical Man: John Broadus Watson and the Beginnings of Behaviorism. New York: The Guilford press Goss, A. E. (1961). Early behaviorism and verbal mediating responses. American psychologist, 16(6), 285-298. Schultz, D.P. & Schultz, S. E. (2012). A history of modern psychology, (10th Ed.) Belmont, CA: Wadsworth, Cengage Learning

Cost of Quality and Trade-Offs Essay

The cost of quality in a manufacturing process and environment are many as you are aware. But the 3 primary costs that we should review on a more regular basis to assure we are creating the most cost effective and quality products are the following: Appraisal, Prevention and Failure, and failure costs should be looked at as internal failure and external failure. Appraisal costs can be defined as â€Å"The cost of activities designed to ensure quality or uncover defects† (Stevenson, 2008, p.421) Trade-offs of these appraisal costs are internal costs that are incurred when we stop production of a product to check for defects in production process, material, or any other item that causes defects. The cost associated with doing these inspections is looking for defects or issues during this part of the production cycle, other costs would be the cost of stopping the production line for a period of time, cost of additional inspectors and the testing equipment they will use for these tests. Prevention costs are another of the costs of quality and can be defined as â€Å"The cost of preventing defects from occurring† (Stevenson 2008, p.421) Prevention costs are the costs we pay to prevent defects during production of our products. Some of the ways we create these costs or trade-offs of having these within the manufacturing process is that we implement technology systems to help monitor the processes, working with our external material vendors to assure we are getting the best quality products to use and also by training our employees on how to properly use the material and machines to produce our products as well as paying more attention to detail during the design and production of our products. The final cost of quality that we need to look at is Failure Costs, and can be defined as â€Å" Caused by defective parts, products or by faulty services.† (Stevenson, 2008, p.421) These failure costs can also be split further out and looked at as Internal failure, or the failures that are discovered during the production process and are found by internal resources and External failures that are failures discovered after delivery  to the customers. Internal failures happen for a variety of reasons, defective materials, incorrect machine settings, faulty equipment, carelessness and others. The trade-off cost for fixing these types of failures would be cost of additional production time, scrap materials and rework of inadequate products, investigation costs into the root cause of the issues as well as workers’ salaries to not only do the investigation and rework if needed, but the salaries of the employees that are not able to run the production lines to produce items. The other failure cost is External and these are failures that are discovered by the consumer once they have purchased the product. These can carry a much higher cost when found by the consumers. These costs can include Warranty repairs or replacements, costs of having a customer care center or call center to deal with customer complaints, discounts to customers for current or future products and Legal action if the failure of a product caused some type of personal injury. Based on the 3 types of quality costs that have been discussed and reviewed above, I recommend that we look at doing more appraisals and inspections during the manufacturing process, this will limit the number of design changes that happen early in the process but it should help in cutting down our external failure costs and help limit any personal injury to our consumers. References Stevenson, W. (2008). Operations Management (10th ed.). McGraw-Hill.

Performing Arts Is a Waste of Time, Money and Resource Essay

Nowadays almost all schools include such subjects as art, drama, and music in their educational program. Therefore, by the time when children graduate school they have general understanding and basic knowledge in all of them. In my opinion, it is a positive tendency and these subjects should indeed be a part of every child’s education. I would like to introduce several reasons and examples that I believe will support my viewpoint. First and foremost, teaching of subjects such as art, drama and music is very crucial in forming of a thoroughly developed and educated individual who is well aware not only of science and related fields but also of arts in wide sense of this word. Completely educated person should have skills or at least knowledge in and understanding of art, music and drama as well, because these subjects develop creativity and artistic approach to life and surrounding world. Even though if a child will not pursue any of these fields of arts, he will be able to comprehend and appreciate them, by making his input to preservation and promotion of these subjects in future. For example, I did not attend any specialized music or art school, but my basic knowledge obtained at school assist me in apprehension and evaluation of pieces of art, music or drama. In addition, I can hold discussion in any of these subjects without any difficulties due to my background, received at school. Furthermore, teaching of these subjects helps parents in detection of hidden talents and special aptitudes of their child, because usually parents take their children to specialized art or music schools after discovering interest and abilities toward any of the mentioned subjects. For instance, my neighbors decided to send their seven years daughter to fine art courses because she was doing very well in her art class, especially in painting. Moreover, teaching of these subjects enrich the inside world of any child and assist in expression of ideas, thoughts and feelings that a child is unable to due to the traits of character. Usually people who cannot convey their feelings through words are successfully express them by playing music, drawing, creating sculptures and so on. The best example is the prominent scientist A. Einstein who was at the same time a very good violin player. When asked of the reason of his passion to music he responded that it was the best way to express what he could not deliver in words. In contrary, too much propagation of music, art or drama may shift a child away from the other subjects that constitute an important part of education as well. Only few of children desplay special ptitude to the mentioned subjects and mere interest in, let us say, music may persuade parents and a child to believe falsely that the latter has talent to it and drift him/her away from studying other subjects, causing serious gaps in a child’s education. In conclusion, I would like to emphasize, that teaching of music, art, and drama are critical in revealing hidden abilities of children toward these subjects and in forming completely educated and thoroughly developed individual with rich inside world. That is why I adhere to opinion that music, art and drama should be a part of every child’s education.

Family Member SSD Benefits

Family Member SSD Benefits Can Family Members Receive SSD Benefits? If you are receiving Social Security Disability, your family members may be entitled to receive a portion of your benefits. These dependent benefits can be paid to a spouse, divorced spouse and children.Let’s take a closer look at the circumstances for each.Spouse A spouse who is caring for your child who is 16-years-old or younger may receive benefits. The benefits will stop once a child is 16-years-old. However, the child will typically receive benefits until he or she reaches 18-years-old.If a spouse is 62-years old or older and his or her Social Security retirement benefits are lower than yours, he or she can receive benefits.Ex-Spouse A divorced spouse who is 62-year-old or older and collects retirement benefits that are less than yours can receive benefits.The marriage between you and the divorced spouse must have lasted for at least 10 years.The divorced spouse must not be remarried.Minor Children Please note that your biological child, adopted child or stepchild can re ceive benefits.Children who are unmarried and under the age of 18 are eligible for benefits until they reach 18-years-old.Adult Children If a child is between 18 and 19-years-old and is a full-time student, (cannot exceed 12th grade) he or she will receive benefits until graduation or two months after turning 19, according to which event occurs first.Disabled Children If a child is 18-year-old or older and has a disability that started before age 22, he or she will receive benefits.Grandchildren In some cases, a grandchild can receive benefits if:The parents of the child are deceasedThe grandchild started living with his or her grandparents before turning 18-years-oldHe or she received at least 50% of their financial support from their grandparent the year before the grandparent qualified for SSD.How Much Can Family Members Receive? The maximum family benefit must be 150-180%. If you are receiving SSD benefits, the amount you will receive is set at 100%. For example, if a father is receiving SSD benefits (100%) his eligible wife, and two children will receive an equal amount of benefits that range from 50-80% in total.We Can HelpIf you are disabled and unable to work, call  Disability Attorneys of Michigan  for a free confidential consultation. We’ll let you know if we can help you get a monthly check and help you determine if any money or assets you receive could impact your eligibility for disability benefits.Disability Attorneys of Michigan  works hard every day helping the disabled of Michigan seek the  Social Security Disability benefits  they need. If you are unable to work due to a physical, mental, or cognitive impairment, call  Disability Attorneys of Michigan  now for a free consultation at  800-949-2900.Let Michigan’s experienced Social Security Disability law firm help you get the benefits you deserve.Disability Attorneys of Michigan, Compassionate Excellence. disability attorney, disability lawyer, Michigan Disability Attorney, social security disability family benefits

How to Use the Italian Verb Piacere

How to Use the Italian Verb Piacere Indirect object verb subject. Not your usual sentence structure, but in the case of piacere (to please, to like) thats the way it works in Italian, and heres why: In English, you say that A likes B. In Italian, though, the same meaning is understood in different terms: B pleases A. Here are some examples: Agli italiani piace il calcio. (Italians like soccer. Literally: Soccer is pleasing to Italians.)Ai professori piace insegnare. (Professors like teaching. Literally: Teaching is pleasing to professors.)Mi piacciono le carote. (I like carrots. Literally: Carrots are pleasing to me.) Note that in these examples, piacere is conjugated to match the subject of the sentence; in the first example, agli italiani piace il calcio, piacere is conjugated in the third person singular form, to match with calcio (soccer) and not with agli italiani (all Italians). Other verbs that follow this construction of inversion and behave similarly to piacere are listed below. Verbs That Act Like Piacere bastare- to be sufficient, to sufficedispiacere- to displease, to upsetmancare- to be lacking, to missoccorrere- to require, to needservire- to serve, to be of use More on Italian Verbs When studying Italian verbs, though, avoid the temptation to make absolute comparisons to English. Although there are many similarities between the two languages, there are also many fundamental differences. In addition, there are always exceptions to the rule. So while taking an organized approach to Italian verbs is a terrific way to improve your Italian, think of it like ordering in an Italian restaurant: be prepared to order a different primo if your favorite dish isnt available. When learning Italian, students naturally tend to look for grammatical patterns. Studying Italian verbs in a programmatic fashion is a wise idea because its an efficient use of time, and Italian verbs are classified in a variety of ways. When studying Italian verbs, though, avoid the temptation to make absolute comparisons to English. Although there are many similarities between the two languages, there are also many fundamental differences. In addition, there are always exceptions to the rule. So while taking an organized approach to Italian verbs is a terrific way to improve your Italian, think of it like ordering in an Italian restaurant: be prepared to order a different primo if your favorite dish isnt available. There are three primary groups of Italian verbs, classified according to the ending of their infinitives: first conjugation (-are verbs), second conjugation (-ere verbs), and third conjugation (-ire verbs). Most Italian verbs belong to the first-conjugation group and follow a highly uniform pattern. Once you learn how to conjugate one -are verb, youve essentially learned hundreds of them. And what about those Italian verbs that dont end in -are? Second-conjugation (-ere) verbs account for approximately one-quarter of all Italian verbs. Although many have some sort of irregular structure, there are also many regular -ere verbs. The final group of Italian verbs is those that end in -ire. Workbook Exercises Questions | AnswersAdjectivesA. Complete the following with the correct form of the italicized verb. Mi ________________ dieci dollari. Puoi prestarmeli? (servire)Ti ________________ quel ragazzo? (piacere)Mi ________________ le forbice. (occorrere)________________ dopo dieci pagine per un saggio. (bastare)Quanti fogli vuoi? Me ne ________________ due. (occorrere)Ci ________________ il tuo aiuto. (servire)Ci ________________ molto che tu non sia potuto venire. (dispiacere)Ai Rossi ________________ molto la figlia. (mancare)Non mi ________________ il pesce. (piacere)Mi ________________ molto i miei genitori. (mancare) Other Resources for Learning Italian Italian Language Audio LabItalian Language Lessons for Beginners with AudioHow Not To Learn Italian

Global financial crisis and its effects on Nokia Company Assignment

Global financial crisis and its effects on Nokia Company - Assignment Example On one side, many people believed those responsible for the crisis were the ones receiving bailouts, whereas on the other end, the worldwide financial problems were to affect the livelihoods of almost every individual on the planet due to global interconnection. The subprime turmoil came about in large potion due to the financial tools such as securitization used by banks (Sheila, 2008: 20). Through securitization, banks would pool some of their loans into sellable assets. In so doing, they off-load the risky loans onto others. For this matter, banks knew they would make millions of cash through money-earning loans. However, these money-earning loans tied up for decades, therefore, banks turned them into securities. Security buyers received payments regularly from all mortgages. As a result, the U.S. banks off- loaded their risks. Upon testing this instrument, financial gurus saw securitization as perhaps the greatest innovation of the 20th century. With economic slump entrenching it s effects into the global economy, the divisions of the Nokia including telecommunication and mobile phones division started backing up the pillars of Nokia. In spite of the global deep recession, Nokia grasped potential, quickly came to its feet, and soon started streamlining its business. Financial crisis affected most financial institutions. However, as the securitization business continued buoying, high street banks got into a form of investment banking where they bought, sold, and traded risks. Same investment banks not contented with trading risks, selling and buying, they ventured into home loans and mortgages while they lacked the right management and controls. Many banks took huge sums of money inform of loans thus increasing their... This paper seeks to address the global issue of the financial crisis unfolding, and tries to consider the effects the crisis had on money lending institutions. Also, the change in the financial state of Nokia company is being considered against the background of the crisis. The subprime turmoil came about in large potion due to the financial tools such as securitization used by banks . Through securitization, banks would pool some of their loans into sellable assets. In so doing, they off-load the risky loans onto others. For this matter, banks knew they would make millions through money-earning loans. These money-earning loans tied up for decades, therefore, banks turned them into securities. Security buyers received payments regularly from all mortgages. The U.S. banks off-loaded their risks. Financial crisis affected most financial institutions. High street banks got into a form of investment banking where they bought, sold, and traded risks. Same investment banks not contented with trading risks, selling and buying, they ventured into home loans and mortgages while they lacked the right management and controls. Many banks took huge sums of money in form of loans thus increasing their exposure to financial problems. When people eventually began noticing the risk, their confidence fell down at an alarming rate. As a result, the level of lending slowed down at once and in other cases ceased . September 14, 2008 witnessed Lehman Brothers collapse. Following its collapse, governments worldwide struggled to rescue their gigantic financial institutions as the state of the failing stock and housing sectors persisted. In conclusion, global financial crisis was inflicting and driving even the developed economies bankrupt.

Personal Statement Example | Topics and Well Written Essays - 250 words - 19

Personal Statement Example I hope to acquire advanced knowledge of leadership models and strategic planning approaches used in the United States so that I can eventually apply them in Macedonia. I have taken critical steps to lay a strong foundation for my career. Currently, I am working at IMG Prishtina and Skopje offices as a national support staff. My job responsibilities include the evaluation of projects undertaken by the Norwegian Embassy Civil Society Fund and other nonprofit organizations. In the past, I have served as a volunteer with a nongovernmental organization named Camp Glow, which focuses on helping young women maximize their potential and become influential leaders in the society. I graduated with a business administration degree at the South Eastern European University in 2008. I was fortunate to serve as an intern at the UNDP Skopje. Immediately after graduation, I had the opportunity to work for the Macedonian Nation Electricity Distribution Company at the billing department. The position helped me develop remarkable computational and quantitative skills. I have pursued master courses in information systems at the University of Lund in Sweden. I have sel ected the United States for my master’s program because of its highly developed curriculum in leadership and management courses and the fact that the country has some of the prestigious universities in the world. After gaining the remarkable knowledge and skills from the United States, I will focus on using such knowledge to influence the Macedonian society positively by transforming nonprofit organizations. In conclusion, I am well aware that the Macedonian society can benefit immensely if young people adopt modern leadership models. For this reason, I will do my best to become an exemplar for others and help nonprofit organizations adopt effective leadership styles as a measure of promoting

Indonesian Music and Korean Music Case Study Example | Topics and Well Written Essays - 1000 words

Indonesian Music and Korean Music - Case Study Example It is said to have originated in 16th century before the arrival or introduction of Islam in Indonesia, because of this, it is slightly modified, had change in new ways and absorbed new contexts (Harnish and Rasmsmusen). According to Harnish and Rasmussen, it is a large ensemble consisting of predominantly tuned, percussion instruments such as metallophones, hanging gongs and kettle gongs. It consists of two basic categories, pencon which are knobbed gong instruments and wilahan or slabbed key instruments (Spiller 60). It is composed of several gongs with different pitches based on the differences in thickness of surfaces, sizes, shapes and weights. It can be arranged vertically or suspended horizontally and struck with a use of a mallet. Slab key instruments compose of ten to fifteen rectangular metal bars arranged from left to right, from smallest to largest. The timbre of the metal bars depends on the softness or hardness of mallet use when playing the instrument. Gamelan Sekaten is a gamelan piece. It has a cyclical pattern and can be played repeatedly many times (Spiller 69-71). It is associated with the Muslim festival Garebeg Maulud, birth of the prophet Mohammed during Muslim holy week. No drastic changes have been done in gamelan sekaten because of its historical values. Javanese treats the instrument not as an ordinary instrument but a symbol associated with history, royal legitimacy and link to the past. No new pieces have been composed and the instruments have not been tuned ever since to preserve its originality, prevent distracting its venerability and diminishing symbolic potency (Spiller 70-72). Due to its status symbol and importance in history that can be traced many centuries ago, gamelan sekaten has. Banquet music is played to entertain. Korean banquet music is divided into three categories, the aak or Chinese ritual music, tangak, Koreanized Chinese ritual music and the hyangak or the Korean ritual music. According to Broughton et al. (p. 1 61) aak was the first to be introduced to Korea by Chinese in 1116 and has been modified and changed through the years. Contemporary aak originated from the reconstruction in 1430 with the use of written melodies dated back to twelfth century. Only two melodies have survived though the years and played only in Sacrifice to Confucius using Chinese originated ritual instruments. May states that (p.32) Tangak means music from the T’ang dynasty China, ak means Korean term for music. Tangak has only two orchestral pieces and hyangak pieces are originally created on fifteenth century to suit Korean royal ancestors. To this day hyangak pieces still exist that is still closely related to fifteenth century notations. Its purpose was to entertain the royal ruling class in informal form and subdivided into two, the chong-ak and sog-ak. Chong-ak is for the royal ruling class while sog-ak is for ordinary people. Court music includes ritual, banquet and military music. It consists of voice , musical and instrumental components. It usually starts in a slow pace and progresses into a cheerful dance pace until the end. Court music should be approved and accepted by the ruling class. In addition, the circumstance of its performance should also then be approved

Evolution of Management Essay Example for Free

Evolution of Management Essay From the Biblical times we find monarchies of the time use some form of management to lord over the great kingdoms such as the Egyptians who used hierarchy management to build the pyramids, Moses leading the Israelites through the desert to the promised land and King David when he was in charge of the kingdom of Israel. In Ancient civilizations, the Roman Empire made use of devolved government to manage the vast empires resources. This was done through governors’ who were in charge of certain areas as we see in the bible during the birth of Jesus Christ. We can find artifacts that in old cities such as Jerusalem where we find aqueducts that give us an idea of how they managed the water resources. Modernization of the world led to cities and towns that brought about the need to manage the resources in order to provide services to the people living within them. We also find management in the church and military before the industrial revolution. The Roman Catholic Church is one example that has had an impact on management as we see in the catholic hierarchy led by the pope and includes cardinals, patriarchs, and bishops. The Military has greatly influenced management through power vested in positions in the chain of command. Management continued to evolve and we find individuals in history who have made contributions to the art of management as we know it; Luka Pacioli was an Italian mathematician considered the father of accounting. He invented the double entry accounting system. Adam Smith was a political economist whose concepts on economics at the beginning of the industrial revolution contributed greatly to management today. Robert Owens, Charles Babbage, Henry Vernum Poor and Henry Robinson Towne are other individuals who were influential to management in this era. With the onset of the industrial revolution, new ways of management came into play as new generations looked to increase productivity of organizations. Classical Era Scientific Management Scientific management was pioneered by Frederick W. Taylor a mechanical engineer who sought to improve industrial efficiency. He saw the need to have management design jobs properly and provide incentives to motivate workers to achieve higher productivity. His ideology was to find the best practice, decompose the task into its constituent elements and get rid of things that do not add value. Taylor’s scientific management gave way to specialization and is considered the basis to many other management systems that came after. Taylor was supported in this new way of management by Henry Gantt who is accredited with the Gantt chart that is widely used for project management. Frank and Lillian Gilbreth were also early advocates of the scientific management system. Through the motion study, Frank sought to make the processes more efficient by reducing the motions while Lillian’s interest was on the human aspect of work. The human aspect of the scientific management principles seek to understand the workers personality and needs. Administrative Management Henri Fayol, was a French engineer and manager of the mines developed the administrative theory of management. He viewed management as an activity common to all human undertakings. He is credited to giving us the first comprehensive functions of management; 1.Planning  2.Organizing 3.Command/Direct 4.Coordinate 5.Control He urged that management was an all encompassing activity that should be taught in schools, colleges and universities. This approach proposed that management is a skill which can be acquired if its principles are understood and rejected the idea that â€Å"managers are born, not made†. Bureaucratic Management A German Sociologist, Max Weber’s approach to management was by focusing on the organizational structure. His views divided organizations into hierarchies with clear lines of authority and control, divided labor such that authority and responsibility are clearly defined and legitimized, organizational officials are appointed and not elected, organization members are selected on the basis of their technical qualification obtained through formal education and training. Organizations are to treat all employees and customers equally and not be influenced by differences. Weber’s principles on organizing can create stable, organized and systematic organizations but make it difficult for the organization to adapt to changing environments and new challenges. Neo-Classical Era Operations Management (Research) Operations management, also known as quantitative management, gives a quantitative basis for decision making. It is characterised by the search for the optimal answer to a problem by using quantitative models. It specially deals with the development of mathematical models to aid in decision making and problem solving. This theory holds that managing is a logical and rationale process, so it can be expressed in terms of mathematical models.

Beckett :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  BECKETT   Ã‚  Ã‚  Ã‚  Ã‚   King Henry II was a very extreme and shallow ruler. The king had a harsh method that only aided himself. He was not the best family man, king, or friend. He was he was surrounded by an obsession of one person, his best friend, Beckett. King Henry reigned with a tyrannical attitude, manipulative persona, and had a severe obsession for Beckett.   Ã‚  Ã‚  Ã‚  Ã‚  King Henry II ruled his country to an unnecessary extreme. The majority of the king's time was spent benefiting his own welfare. Only close family, friends, and nobility were taken care of. The king blatantly took care of himself and his supporters, overlooking the people who needed the most help. Henry spent too much of his time waiting for Beckett's consent.   Ã‚  Ã‚  Ã‚  Ã‚  King Henry possesses a manipulative mind-set. Henry attempts to manipulate Beckett, but does not succeed. Beckett is too intelligent to be controlled by the king. Unfortunately King Henry's family is manipulated by him. The King's family is aware of his manipulation, but attempting to do anything about it will only result negatively. The queen tried this at supper, but she was yelled at and sent out of the room by the king.   Ã‚  Ã‚  Ã‚  Ã‚   2 King Henry has an intense obsession with Beckett. The king desires Beckett's love and approval. Without Beckett's direction and care for King Henry, the King will not even bathe. After Beckett devoted his life to God, King Henry's obsession grew stronger. King Henry exiled his best friend out of his country. Beckett was not supposed to leave the country, but secretly did. Henry indirectly told his guards that he did not want Beckett leaving. After reuniting on a French beach, they argued, and went their separate ways. But before the King headed back, he yelled Beckett's name one last time with no reply.

Creative Spark Talk Analysis Essay

Sir Ken Robinson is an educator, respected author and leading advocator for changes to the educational system. A Professor believes that the education system needs to be more creative and stop preventing creativity. Sir Robinson speech on â€Å"How Schools Kill Creativity†; given on February 2006; at TED conference in Monterey California. It focuses on the education system goals and the educators understanding the process of developing a successful system. The focus of his speech is how schools do everything they can to dissuade children from being creative. He is advocating for a monumental change in current educational systems that nurture and promote creativity. The education system profound way of how the selection process of the employee, prevents the out-of-box thinkers from maintaining their creativity growth. Stages of Creativity Robinson begins his talk referencing how we have become a society that deeply vested in education. He goes on to say today’s children have incredible talent but we waste it through our current educational systems. He discusses how we have become a society that is educating for 50 years in the 2065 we really have no idea what the future will look like in five years. In looking at the four stages of creativity, it is easy to see how the current educational systems stifle creativity. Stage one according to Ryan Ruggiero is searching for challenges or â€Å"meeting challenges in an imaginative, original, and effective way† (Ruggiero, 2012). Robinson discusses how our educational systems have become more about mathematics and science and less about the arts. Young children are willing to take a  chance. If they do not know an answer to a question, they are not afraid to go for it or of being wrong according to Robinson. Robinson makes an excellent point that â€Å"if you aren’t prepared to be wrong then you will never come up with anything creative† (Robinson, 2007). Stage three, which probably the most important deals with investigating the problem. It is important to make sure you obtain the necessary information to deal effectively with the problem. The last stage is stage four, which involves producing ideas. It is importa nt to make sure you generate enough ideas to decide which action you should take. Concepts of imagination and Curiosity Almost the entire talk Robinson gave revolved around creativity and imagination. Robinson discusses how today’s society has become dependent on rising through the ranks by achieving different degree levels. He explains that in order to rise to different levels there is too much focus on answering questions accurately and too much focus on when mistakes occur. Personal experiences and Benefit Society I remember not doing well in my Biology class and my instructor challenge me to change location in the classroom. I did not believe that the seat selection was the problem, but changing the seat eliminated the surrounding distraction and my grades highlighted the improvement. I took that same approach to the rest of my classes and the results astonishing. I believe at that time most of my teachers had written me off, but as an educator you have to seek ways more creative approach to capture and develop the students minds for thinking out of the box. I have learn from that experience and lecture, we as educators in the educational system have to be open to ideas and develop different methodology that will help our learners to mature and produce different avenues of approach to accomplishing a task. Sir Robinson talk was quite eye opening for me and has made me take a more analytical approach to how I even educate my children. References Robinson, K. (2007, January 6). Sir Ken Robinson: Do schools kill creativity? [Video file]. Retrieved from Youtube.com website: https://www.youtube.com/watch?v=iG9CE55wbtY Ruggiero, V. R. (2012). The Art Thinking. The art of thinking: A guide to critical and creative thought (10th ed.). New York, NY: Pearson Longman.

South West Airlines a Review

SOUTHWEST AIRLINE ANALYSIS Contents SOUTHWEST AIRLINE CASE STUDY4 INTRODUCTION4 PART 1: EXTERNAL ANALYSIS5 OVERVIEW5 MACRO-ENVIRONMENTAL ANALYSIS6 PESTEL Analysis6 Industry Analysis9 Five Forces Model Pictorial Representation9 Five Forces Analysis10 PART 2: INTERNAL ANALYSIS13 OVERVIEW13 SWOT ANALYSIS14 Strengths14 Weaknesses15 Opportunities15 Threats16 The VRIO Framework16 FINANCIAL ANALYSIS17 PART 3: CURRENT ISSUES AND CHALLENGES FACING THE COMPANY18 Mergers and Acquisitions18 Financial Outlay18 Legislation19 PART 4: STRATEGIC OPTIONS19 Ansoff Matrix19The TOWS Matrix20 PART FIVE – EVALUATION OF STRATEGIC OPTIONS21 OVERVIEW21 PART 5: DESCRIPTION OF THE TOWS STRATEGY22 PART SIX – DESCRIPTION OF SELECTED STRATEGY23 PART 7: CONCLUSION24 REFERENCES26 SOUTHWEST AIRLINE CASE STUDY INTRODUCTION Southwest airline is based in the United States with its headquarters in Dallas, Texas, that mainly serves a domestic clientele in northern America. The company has grown from a few ai rcrafts at induction into the aircraft market, to a fleet of many domestic carriers that serve the larger domestic airline clientele.Started in 1971, Southwest Airlines started business with three Boeing aircrafts while serving three cities in Texas notably Houston, Dallas and San Antonio. Today the company serves 97 destinations in 41 states within the US, the District of Columbia the Commonwealth of Puerto Rico and six near international countries with a fleet of 694 Boeing jets (Southwest, 2009). The company is now one of the United States biggest airline companies, offering low cost fares to their clients.The company offers the lowest combination of aircraft fares to its customers making it one of the most attractive airline carriers in the continent. The company boasts of in addition to the low fares a working staff that are reliable as well as a friendly customer service, a rich corporate culture that extends deep within the communities they work with. The company has grown ma inly through acquisitions and mergers with other companies and has been described by Fortune Magazine as one of the most profitable companies of 2012 according to (Southwest, 2012).This report will undertake an intensive look at the internal and external influences that affect the company as well as the current issues and challenges the company is facing. Further the report will generate strategic options for the company as well as an evaluation of them while describing the selected strategy. The main stakeholders associated with the company are the customers proven by the effort with which the company strives to ensure their comfort through consideration of pricing, as well as convenience offering many flights to various domestic locations offering the customers convenience.Other important stakeholders held in regard by the company are the employees of the company who are dedicated to working for the company, suppliers who continuously accord support to the company as well as the i mmediate community that the organization interacts with. With relation to the strengths that the company possesses in the domestic airline industry the company can be assumed to be working in a cost leadership generic strategy (Porter 1980). The reasons for this are that as the company is operating with the low cost policy to its clientele, the company has the advantage of working with a wide and broad base of clients.The strength therefore for the company comes from working with the numbers of passengers that it ferries between destinations on a low cost policy. PART 1: EXTERNAL ANALYSIS OVERVIEW An external analysis is often used by organizations in a bid to identify the threats and the opportunities that exist in a company’s environment. Opportunities and threats for companies are mainly of an external nature and can have a direct impact on a company’s performance. Opportunities for a company such as Southwest Airlines are potentially rewarding conditions only when the company responds to them properly and in the right manner.Threats on the other hand are the conditions that can potentially weaken a company and provide hindrance for the company potentially preventing it from attaining its organizational goals and objectives. MACRO-ENVIRONMENTAL ANALYSIS Macro-environmental analysis involves a company analysing the environment that it has no control over. To do so is done with the purpose and intention of deriving the potential opportunities and threats that exist for the company allowing it to make appropriate considerations and decisions in the light of the issues presented.The PESTEL model is the most popularized model used to analyse the macro environment of a company in addition to other forms of models and structures that are also used in the analysis. PESTEL Analysis The PESTEL analysis tool looks at the environments of the changes in Political climate, Environmental climate, Socio-cultural, Technological, Economic as well as the Legal a tmospheres surrounding the entity (DeWit, 2004). A diagrammatic representation of the external environment that surrounds organisations is as described below; [pic]Diagram 1: PESTEL representationSource: Hunger (2011). Political Analysis The political climate surrounding the Southwest airline is not intensive. The managerial relations with the government of the day are okay. And therefore government interference in the affairs of the company is highly limited. Economic analysis An analysis of the economic environment surrounding Southwest airline is favourable. The domestic market the company addresses is well responsive to the company as they endeavour to fulfil their mission of transporting passengers at reduced rates that favour their consumers.The company has maintained profitable constant for the last 40 years. Socio-Cultural Analysis Socially the company has interacted well with their clients, suppliers and customers over the years. By giving back and engaging in community soc ial relations with the parties the company boasts of having a good working as well as cultural background with the people it has dealt with. The company owns a training centre from where they are able to give education to the people on aircraft flying as well as other airline related activities.In addition the company is heavily unionised so as to address the plights and concerns of their employees. Technological Analysis The company in recent years has engaged in technological advancements by keeping up to date with the current systems that are being introduced everyday integrating them into their systems. Systems such as booking, route paths as well as their company itinerary are available online and they have improved efficiency for the companies.The company further boasts of being the first aircraft line to own a website in early 1995 as well as the downloadable tool in 2005, that notified customers of offers and promotions that the company was running. Environmental Analysis Th e company has engaged in sustainable forms of fuel usage as well as sustain ably monitoring their resources. Through projects such as Evolve, which involved the redesign of the cabins on the craft to accommodate efficient waste disposal as well as reduce weight from waste on the craft.The company in recent times for example contracted Pratt and Whitey to supply the company with Eco-power water pressure washing systems that allowed the company to wash the grime of the engines turbine blades while the aircraft was parked at the gate. This allows the company to engage in environmental friendly ways while still maintaining their goals of quick turnaround (DeWit, 2004). Legal Analysis The company has been engaged in various legal tussles with some of their effects being felt to this day.A legal issue with the Wright Amendment has over the years been a stumbling block for Southwest Airlines as it acts as a limiter to the number of turn around flights that the company can offer. Having a l arge customer base is an advantage for the company but with the Wright Amendment whose recommendations are still being eliminated in phases the legislation has prevented the company from delivering more service to their clientele which would help them boost their revenues. Industry AnalysisConducting an industry analysis is also essential for a company as it helps the company determine the profitability levels of the company within the competitive industry (Hubbel, 2013). The main objective for this analysis is often to determine the factors of competition that influence the industry. Conducting this type of analysis is mainly aided by the five forces model that was presented by Porter, (1980). Its purpose is to mainly help create and manage competitive advantages for a company that may allow it to be steps ahead of the immediate competition.Five Forces Model Pictorial Representation [pic] Source: Sridhar, 2012 Five Forces Analysis The five forces analysis tool mainly undertakes a s tudy of the following areas in the external environment of a company; barriers to entry, substitutes available, supplier power, buyer power and finally competitive rivalry. Researching by concentrating using the above areas of environment for a company helps a company greatly when coming up with specific strategies and the development procedures on which to follow so as to assess the position of the company in relation to their current standing (Choo, 2002)Barriers to Entry Southwest airline is currently faced with a high amount of entry barriers into the market. In recent times airline companies have been conducting mergers and acquisition arrangements amongst each other mainly due to the high costs that are found within the industry. Among the first challenges to entry the company was faced with was the Wright Amendment which was created in 1979. This federal law governed the traffic at Dallas Love Field which was the predecessor to the airfield now located in Dallas, Texas.This a mendment regulated the amount of non-stop flights between Texas and other states. This law caused the founders of the company to concentrate on the local market dwelling with the demand that existed within the state of Texas. In recent times more specifically in 1997, 2005 and 2006 as a result of some repeal some of the restricting factors in the law were abolished leaving others intact. These led to the company increasing the number of direct flights in the state as well as expanding into other states around the country.In later times merging of companies has also created a problem for Southwest Airline. The reason for this is that these mergers increase the capital revenues for the other companies enabling them to invest more in profitable investments and thus more profits. This consequentially causes the company Southwest airline to lose out on market share and customers. Some examples of companies that have merged recently are Delta that merged with Northwest Airline, American a nd America West, United Airlines and Continental and the recent rumour that US Airways would be merging with American.Availability of Substitutes This refers to the alternatives that are available to the local customers. This is in reference to other forms of transport other than air. This challenge is not as significant to the company as since the other available forms do not meet the demands of the market in comparison to the demand for air transport. Transport by railroad is not as popular amongst the people since it is not enough in supply and not readily accessible. Road transport especially by bus too is not suited for the kind of clientele that need the services of the air transport.The customers who mainly use the service are frequent fliers as well as business people who need to travel across the country on a regular basis to meet their clients and other people they may need to interact with in the course of their journeys. Supplier power The ability of the company to meet the demands of the market is very high. Supplier power refers to the size of the companies that are engaging in the supply of a service or a good. For Southwest airlines the company is very well capable to meet the demands of the market.The company services a large fleet of aircraft well suited for the job of transporting passengers and in addition has a very low rate of cancelled flights 16. 1% according to the statistics provided by American Skies in 2012. Buyer power The power of the consumers has been decreased by the capability of the company to manage their flights and fleets. In addition the company has a very high efficient rate of route utilisation meeting the demands of the market in a timely and capable manner. Competitive RivalryThe competition surrounding the company is fierce. With the recent mergers of the afore mentioned airline companies operating in the US alone, the market has become very competitive and volatile for Southwest and thus the need of a good strategy so as to keep up in the market or else risk being phased out. Some of the company’s main competitors are companies such as American Airlines, US Airways, United and Delta. These companies are engaged in acquisitions and mergers in efforts to dominate more within the market which poses a threat to Southwest Airlines.To win customer loyalty for Southwest Airlines in the highly competitive environment it is prudent that the paper also addresses the concerns that customers address before they identify an airline as their choice of carrier. Some of this factors that customers address are: i. Reliability- Is the company able to offer on time departures and how do they handle customer luggage? For an airline that is constantly getting delays this is not a strong suit or losing luggage in transit and is a turn off for many customers. ii.Number of flights- This is another consideration as clients may be interested in travelling back and forth even within a day. The number of flights t hat a company handles is also a vital factor to win the loyalty of a customer to the company. iii. Pricing- This factor is the most important. In today’s economies customers have become price sensitive and will go for the cheapest options available but that provide quality services that a client may feel as they have spent their money in a worthwhile manner. Using the PESTEL and Five Forces Models above a number of opportunities present themselves.The opportunities available are that once the Wright Amendment restrictions are lifted the company could increase the number of turn around flights delivering more services to the customers. The company could engage more in mergers and acquisitions to take advantage of more international flights to more destinations. The threats that pose a danger to the company achieving its goals and objectives include the possibility of losing clients to other companies as a result of the mergers occurring that could in turn induce the lowering o f prices by the other companies as they would have more resources.The threat of economic instability causes a rise in cost in provision of added benefits which would force the company to downsize staff or reduce on other costs or be left with the option of increasing fares so as to continue working efficiently and effectively. PART 2: INTERNAL ANALYSIS OVERVIEW This is an evaluation of a company’s current position from an internal point of view with regards to the marketing operations and financial strengths of a company. Using a value chain for Southwest airlines would benefit the company as they strive to offer valuable services in the industry to their stakeholders.Using internal analysis would benefit the company in streamlining operations as they would endeavour to use their strengths and turn around their weaknesses so as to create opportunities in the chains of activities in the delivery of operations that they would undertake. SWOT ANALYSIS An internal look at the com pany using the SWOT analysis reveals the strengths possessed by the company as well as the weaknesses, opportunities and threats facing the company.An internal analysis of the company’s relations and affairs helps in trying to determine on which areas the company could possibly improve upon so as to come up with good strategies that the company can work with (Hunger, 2011). Strengths i) The company has a stable financial outlay that assists when it comes to mergers and acquisitions. The company recently announced an expansion program of their company headquarters where they would then serve clients on a 24hr basis having ensured that their systems would be up to date and efficiently working for the market it seeks to maintain. i) Low fee airline. For the company this is a strength because consumers and the market get to enjoy quality services as well as at an affordable price making it one of the most profitable companies through opportunistic costs. The company through its n umerous routes transports many passengers while conducting their quick turnaround system to meet the heavy demand present in the market. iii) A good working staff. One of the many fun facts about the company is that they have 1,355 married couples. This is a sign in addition to the many unions present within the company to address issues and concerns f the staff members. What the above facts present is that the company enjoys a good working environment and highly motivated at the same time. iv) The company has the lowest complaint records according to American Skies 2012. The rate was estimated to be at 0. 32 of every 100,000 passengers. This is a strength acknowledging a good appreciative customer base. Weaknesses i) With the maintenance of the low pricing strategy adopted the company has been utilizing the conditions have however been changing especially with the recent economic troubles that were experienced globally.In the aviation industry, this was affected by the high costs o f fuel and other products. ii) Confined market. Over the years the company has been dealing domestically limiting the number of consumers and who in turn developed an attitude towards the company when it came to destinations outside the domestic company. This left room for other companies to set up shop in the international travel market. Opportunities i) The company has an opportunity to deal with the international market through associations created recently with companies such as AirTran Airways.The merger which is expected to be complete by the year 2015 is an opportunity for the company not only to increase its revenue but to also expand its market. ii) Good pricing on aircraft. Dealing with exclusively Boeing to deliver crafts for the company the company has been the launching pin for many of the Boeing designs and creations. The good relationship that exists with the company presents that the company can get good pricing deals for the aircraft that they incorporate into their fleets. Threats ) The company is faced with the threat of losing out on revenue with the high costs being incurred by the company in the conduct of its operations in comparison to the low pricing that they charge to their customers. ii) The recent merging trend happening in the industry also poses a great threat for the company. This threat poses the challenge for the company by them losing out on the market share which stands at 12. 3 according to the American Skies records, 2012. The VRIO Framework [pic] VRIO framework addresses the questions of Value, Rarity, Imitability and Organization.Using this framework to generate strategic plans for a company is also a worthwhile strategy by asking the questions on the resources available to the company, are they valuable, rare, can they be duplicated and the capability of the organization to exploit this resources. For example using the resources of the company ie. Number of staff, aircraft carriers, capital outlay, loyalty of the custom ers we get the following results by asking the questions, i) Value: Is Southwest able to exploit this resource or neutralize a threat in regards to the resource? ii) Rarity: Is Southwest in control of the industry on this resource? ii) Imitability: Is the resource difficult to imitate in the industry? iv) Organization: Is the company ready to take advantage of the market? For Southwest the answers to this questions are as found in the table below. |Resources |Value |Rarity |Imitability |Organization | |Staff |High |Yes |No |Yes | |Aircraft carriers |High |Yes No |Yes | |Customers |High |Yes |Yes |Yes | |Capital outlay |High |Yes |Yes |Yes | FINANCIAL ANALYSIS Financial analysis for the company reflects that the company has been doing well with a net income of $421 million (? 279) in 2012 as reflected below: †¢ Net income: $421 million (? 279) †¢ Net income, excluding special items: $417 million (? 76) †¢ Total revenue passengers carried: 109 million †¢ Total RPMs : 103 billion †¢ Average passenger load factor: 80. 3 percent †¢ Total operating revenue: $17. 1 billion (? 11. 3) (Southwest, 2012). In comparison to the achievements the company has made over the years a good strategy needs to be determined and formulated so as to assists the company maintain its lead as well as strengthen it. PART 3: CURRENT ISSUES AND CHALLENGES FACING THE COMPANY The company as identified by the above tools of analysis reveals that the company is faced with a number of challenges as articulated below.Mergers and Acquisitions This challenge though Southwest company is also engaging in it shows that the company is taking up its position within the international aviation industry in a slow paced nature. With other companies merging so as to take advantage of resources and opportunities means that they are gaining more within the markets. With a project as the merger between the company and AirTran Airways the process should be speeded up so as to create the opportunity for the company to engage in more destinations as well as the international market (Southwest 2012).Financial Outlay The company has steadily over the last few years been losing out on revenues and reduction in profits. For Southwest, this challenge has been as a result of increased costs of operations as well as diversion of revenue towards other projects such as the expansion of the headquarters for the company. For the company this poses the challenges for the company since they are investing in more acquisitions which are on a low share of the market bringing in little returns although increasing the number of destinations that the company can reach thereof.Legislation Amendments to regulation such as the Wright Amendment are required to be amended fast and implemented so as to create an opportunity for the company to increase its number of flights between destinations to serve the large customer base and reduce on the loss of revenue. Federal legislation is what made the company start off at a slow pace that caused the company to lose out on gaining more market share. PART 4: STRATEGIC OPTIONSWith relation to Southwest airlines strategy of delivering services to their clients at the lowest costs confirms that the company wishes to continue with the generic strategy of cost leadership. With the options available for the company such as those of mergers this could entirely support the company in achieving its goals and objectives of expansion and cost effectiveness. Strategic tools such as the Ansoff Matrix and the TOWS matrix reveal strategic options that a company such as Southwest could implement and follow so as to increase their position in their market (Choo, 2002).Ansoff Matrix As depicted in the image below the Ansoff matrix is a simple model that helps a company identify the opportunities present for it to engage in and come up with a good strategy by looking at the factors of market penetration, product development, market developm ent and diversification by comparing to the products offered and the markets available. For Southwest the company has penetrated the market effectively in the domestic scene whereas internationally the company is taking a slow route with the merging with other companies such as TransAir Airways.This tool links organizations marketing strategies together with the strategic directions that the company is pursuing so as to present the organization with alternative growth strategies. The tool identifies the market as well as the organization on the grounds of level of market penetration and market development. These two features of the market are analysed on the grounds of the relation of existing products to the existing as well as the new markets. Product development and diversification are measured and obtained in the view of how new products will relate or will be received in an existing market as well as a new market. pic] The TOWS Matrix This employs the theory of the SWOT analysi s but instead identifies the threats and opportunities first and the weaknesses and strengths are last. The reason for this is so that the management identifies the threats and opportunities first and then using the strengths and weaknesses finds the best solutions on how to handle them. The threat of losing out revenue and the emerging trends taking place in the market are the biggest challenges for the company. The opportunities for the company are those of penetrating the international market through mergers and partnerships with other airlines so as to gain ground.The company also has the opportunity to reduce costs by gaining discounts from suppliers and other available resource demanding duties so as to increase revenue. To increase opportunity and reduce the threats the company should employ the strengths of the strong financial outlay and engage in profitable projects to cover revenue base, and take advantage of the strong customer loyalty base available for the company. Wit h weaknesses the company should re-evaluate their pricing strategy so as to keep up and maintain a stable working financial base without losing value from their customers.PART FIVE – EVALUATION OF STRATEGIC OPTIONS OVERVIEW Strategy evaluation is an easy task to perform for management of an organization especially when using procedures such as those described above. However it becomes more complicated when the strategies to use are concerned with emerging issues that are not expected. In the selection of the best criteria to use when selecting the best strategy so as to ensure its success in implementation the criteria that they need to meet range from consistency, consonance, advantage, feasibility, suitability, and acceptability.Developing a choice strategy, an organization should ensure that the strategy does indeed meet all the above criteria so as to be considered as being worthy of implementation. In the case of Southwest airlines, using the generic strategies of the An soff Matrix, TOWS matrix to sort the internal elements that influence the organization and the PESTEL and five forces models for the external environment determining the best strategy would involve analysing the strategies using the criteria above.For the internal analysis the TOWS matrix lacks in consistency. The elements that present themselves are lacking in consistency due to the constant changes going on in the environment. As the company undergoes restructuring as a result of the merger with other organizations this presents the problem of different variables coming up making the matrix not suitable to rely upon. Unlike the Ansoff matrix that fits all the criteria as stipulated the failure by one strategy to meet this disqualifies it from being used.In the external analysis the PESTEL analysis is the best strategy to use as it has a broad coverage detailing the issues that are relevant this model out rightly fits into the Southwest Airline external environment. PART 5: DESCRIP TION OF THE TOWS STRATEGY The TOWS analysis is the best method to utilize for development of the strategy. The matrix comprehensively involves an intensive study of the external and the internal environments that affect the company. The possible strategies that come out of the use of the TOWS analysis are: i. Engaging in the International MarketPenetrating into the international market would be a rich opportunity as the company is already popular domestically and so the company could be assured of gaining ground in the market share. Investing in this opportunity would be a gain for the company. With the repeal of the Wright Amendment with the last clause expected to be taken off in 2014 the company could easily take advantage of this opportunity and expand their market. ii. Reduction of costs By reducing on the heavy investments such as the staffing costs the company could save on revenue and profits.Laying off excess staff and conducting an intensive study on which resources to sav e up on would create an opportunity of savings for the airline. iii. Taking advantage of more Mergers with other airlines The last strategy that the company could possibly engage in would be that of merging with more companies. This would lead to savings on capital resources for the company. At the same time more ground would have been covered as the companies working in conjunction with each other would help reduce the barriers that a company by itself would be challenged with.PART SIX – DESCRIPTION OF SELECTED STRATEGY The strategy recommended for Southwest Airlines would be to embark on an international growth pattern. Going on global outreach program would help the company boost its profit as it serves more clients in the international market. The reputation of the company as a result of being an already established airline would help boost its image in the international scene especially as a result of the low pricing strategies that the clients would be expecting as well as the helpful members of staff.Providing a consistent and adaptive transport system as the company is already known for domestically would ensure that the company would always have an awaiting market ready for them. By expansion through more acquisition programs as well as mergers the company would ensure that the fully meet the demands of the market. The idea of expansion is also feasible by that the company already possesses adequate resources from staff, to carriers and the capital to launch into the new ventures could easily be raised with respect towards the financial reserves that the company possesses.The expansion strategy is also suitable and acceptable as the market is quickly turning global with individuals travelling further away mainly for the purposes of business or leisure. The world today has been brought together making it very accessible from one area to another. The physical requirements that could possibly be required would be those of carriers, which the compa ny already possesses financially the company possesses the strength and capital. Human resource is not an issue for the company as it has a good relationship with its staff and in addition the company further possesses a large base of employees.Finally the company possesses the reputation of a good cost effective and dependable airline. With this the company has one of the biggest strengths that it could actually possess that would ensure its success in the international market. PART 7: CONCLUSION Strategy formation is an important aspect in enhancing organisational, and market growth. Strategy formulation enhances effective creation future growth plans for the organisation through continued research of the most effective strategies relating to organisations objectives and implementing them to ensure effective organisational growth.Southwest airlines realises this fact and hence inputs a lot of research and commitment into ensuring that proper strategic decisions are met that enhanc e achievement of organisation’s overall objectives. Incorporation of a competent and skilled research and development team ensures that the organisation conducts the necessary research on their products, their performance, customer satisfaction and customer needs experienced in their current product market and anticipated venture markets.Through proper incorporation of the TOWS model, the organisation is able to understand market demands through incorporation of market penetration and development strategy, product development strategy and diversification strategy depending on current position of organisation products in the market and their anticipated growth strategy. Therefore strategy formation plays a vital role in enhancing organisational development through incorporation of various strategy development measures that aim at expanding organisation’s market share and scope.REFERENCES Choo, M, Chun, W & Bontis, N 2002, The Strategic Management of Intellectual Capital and Organisational Knowledge. New York: Oxford University Press. De Wit, B & Meyer, R 2004, Strategy, Process, Context and Content: An International Perspective, 3rd ed. , London, Thomson International Business. Gomez, M, Luis R, Balkin, D, & Cardy, L 2008, Management: People, Performance, Change, 3rd edn, New York: McGraw-Hill Hunger, J & Wheelen, L 2001, Essentials of Strategic Management, Prentice Hall. Southwest. om, 2009, Southwest Airlines –A Brief History. Retrieved on http://www. southwest. com/swamedia/swa_history. html Porter, M. E. 1980. Competitive Strategy: Techniques for analyzing industries and competitors. New York: The Free Press â€Å"Southwest Airlines will become Launch Customer for the New Boeing 737 Max Aircraft† 2011. Southwest Airlines Retrieved on 1st March 2013 http://www. swamedia. com/releases/7b1c6522-daf8-40be-98d4-ce354aa974d3 Sridhar, A. (2012) Information Systems Strategy and Management, Masters in Management Information Systems at UIC .