Indonesian Music and Korean Music Case Study Example | Topics and Well Written Essays - 1000 words

Indonesian Music and Korean Music - Case Study Example It is said to have originated in 16th century before the arrival or introduction of Islam in Indonesia, because of this, it is slightly modified, had change in new ways and absorbed new contexts (Harnish and Rasmsmusen). According to Harnish and Rasmussen, it is a large ensemble consisting of predominantly tuned, percussion instruments such as metallophones, hanging gongs and kettle gongs. It consists of two basic categories, pencon which are knobbed gong instruments and wilahan or slabbed key instruments (Spiller 60). It is composed of several gongs with different pitches based on the differences in thickness of surfaces, sizes, shapes and weights. It can be arranged vertically or suspended horizontally and struck with a use of a mallet. Slab key instruments compose of ten to fifteen rectangular metal bars arranged from left to right, from smallest to largest. The timbre of the metal bars depends on the softness or hardness of mallet use when playing the instrument. Gamelan Sekaten is a gamelan piece. It has a cyclical pattern and can be played repeatedly many times (Spiller 69-71). It is associated with the Muslim festival Garebeg Maulud, birth of the prophet Mohammed during Muslim holy week. No drastic changes have been done in gamelan sekaten because of its historical values. Javanese treats the instrument not as an ordinary instrument but a symbol associated with history, royal legitimacy and link to the past. No new pieces have been composed and the instruments have not been tuned ever since to preserve its originality, prevent distracting its venerability and diminishing symbolic potency (Spiller 70-72). Due to its status symbol and importance in history that can be traced many centuries ago, gamelan sekaten has. Banquet music is played to entertain. Korean banquet music is divided into three categories, the aak or Chinese ritual music, tangak, Koreanized Chinese ritual music and the hyangak or the Korean ritual music. According to Broughton et al. (p. 1 61) aak was the first to be introduced to Korea by Chinese in 1116 and has been modified and changed through the years. Contemporary aak originated from the reconstruction in 1430 with the use of written melodies dated back to twelfth century. Only two melodies have survived though the years and played only in Sacrifice to Confucius using Chinese originated ritual instruments. May states that (p.32) Tangak means music from the T’ang dynasty China, ak means Korean term for music. Tangak has only two orchestral pieces and hyangak pieces are originally created on fifteenth century to suit Korean royal ancestors. To this day hyangak pieces still exist that is still closely related to fifteenth century notations. Its purpose was to entertain the royal ruling class in informal form and subdivided into two, the chong-ak and sog-ak. Chong-ak is for the royal ruling class while sog-ak is for ordinary people. Court music includes ritual, banquet and military music. It consists of voice , musical and instrumental components. It usually starts in a slow pace and progresses into a cheerful dance pace until the end. Court music should be approved and accepted by the ruling class. In addition, the circumstance of its performance should also then be approved

Evolution of Management Essay Example for Free

Evolution of Management Essay From the Biblical times we find monarchies of the time use some form of management to lord over the great kingdoms such as the Egyptians who used hierarchy management to build the pyramids, Moses leading the Israelites through the desert to the promised land and King David when he was in charge of the kingdom of Israel. In Ancient civilizations, the Roman Empire made use of devolved government to manage the vast empires resources. This was done through governors’ who were in charge of certain areas as we see in the bible during the birth of Jesus Christ. We can find artifacts that in old cities such as Jerusalem where we find aqueducts that give us an idea of how they managed the water resources. Modernization of the world led to cities and towns that brought about the need to manage the resources in order to provide services to the people living within them. We also find management in the church and military before the industrial revolution. The Roman Catholic Church is one example that has had an impact on management as we see in the catholic hierarchy led by the pope and includes cardinals, patriarchs, and bishops. The Military has greatly influenced management through power vested in positions in the chain of command. Management continued to evolve and we find individuals in history who have made contributions to the art of management as we know it; Luka Pacioli was an Italian mathematician considered the father of accounting. He invented the double entry accounting system. Adam Smith was a political economist whose concepts on economics at the beginning of the industrial revolution contributed greatly to management today. Robert Owens, Charles Babbage, Henry Vernum Poor and Henry Robinson Towne are other individuals who were influential to management in this era. With the onset of the industrial revolution, new ways of management came into play as new generations looked to increase productivity of organizations. Classical Era Scientific Management Scientific management was pioneered by Frederick W. Taylor a mechanical engineer who sought to improve industrial efficiency. He saw the need to have management design jobs properly and provide incentives to motivate workers to achieve higher productivity. His ideology was to find the best practice, decompose the task into its constituent elements and get rid of things that do not add value. Taylor’s scientific management gave way to specialization and is considered the basis to many other management systems that came after. Taylor was supported in this new way of management by Henry Gantt who is accredited with the Gantt chart that is widely used for project management. Frank and Lillian Gilbreth were also early advocates of the scientific management system. Through the motion study, Frank sought to make the processes more efficient by reducing the motions while Lillian’s interest was on the human aspect of work. The human aspect of the scientific management principles seek to understand the workers personality and needs. Administrative Management Henri Fayol, was a French engineer and manager of the mines developed the administrative theory of management. He viewed management as an activity common to all human undertakings. He is credited to giving us the first comprehensive functions of management; 1.Planning  2.Organizing 3.Command/Direct 4.Coordinate 5.Control He urged that management was an all encompassing activity that should be taught in schools, colleges and universities. This approach proposed that management is a skill which can be acquired if its principles are understood and rejected the idea that â€Å"managers are born, not made†. Bureaucratic Management A German Sociologist, Max Weber’s approach to management was by focusing on the organizational structure. His views divided organizations into hierarchies with clear lines of authority and control, divided labor such that authority and responsibility are clearly defined and legitimized, organizational officials are appointed and not elected, organization members are selected on the basis of their technical qualification obtained through formal education and training. Organizations are to treat all employees and customers equally and not be influenced by differences. Weber’s principles on organizing can create stable, organized and systematic organizations but make it difficult for the organization to adapt to changing environments and new challenges. Neo-Classical Era Operations Management (Research) Operations management, also known as quantitative management, gives a quantitative basis for decision making. It is characterised by the search for the optimal answer to a problem by using quantitative models. It specially deals with the development of mathematical models to aid in decision making and problem solving. This theory holds that managing is a logical and rationale process, so it can be expressed in terms of mathematical models.

Beckett :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  BECKETT   Ã‚  Ã‚  Ã‚  Ã‚   King Henry II was a very extreme and shallow ruler. The king had a harsh method that only aided himself. He was not the best family man, king, or friend. He was he was surrounded by an obsession of one person, his best friend, Beckett. King Henry reigned with a tyrannical attitude, manipulative persona, and had a severe obsession for Beckett.   Ã‚  Ã‚  Ã‚  Ã‚  King Henry II ruled his country to an unnecessary extreme. The majority of the king's time was spent benefiting his own welfare. Only close family, friends, and nobility were taken care of. The king blatantly took care of himself and his supporters, overlooking the people who needed the most help. Henry spent too much of his time waiting for Beckett's consent.   Ã‚  Ã‚  Ã‚  Ã‚  King Henry possesses a manipulative mind-set. Henry attempts to manipulate Beckett, but does not succeed. Beckett is too intelligent to be controlled by the king. Unfortunately King Henry's family is manipulated by him. The King's family is aware of his manipulation, but attempting to do anything about it will only result negatively. The queen tried this at supper, but she was yelled at and sent out of the room by the king.   Ã‚  Ã‚  Ã‚  Ã‚   2 King Henry has an intense obsession with Beckett. The king desires Beckett's love and approval. Without Beckett's direction and care for King Henry, the King will not even bathe. After Beckett devoted his life to God, King Henry's obsession grew stronger. King Henry exiled his best friend out of his country. Beckett was not supposed to leave the country, but secretly did. Henry indirectly told his guards that he did not want Beckett leaving. After reuniting on a French beach, they argued, and went their separate ways. But before the King headed back, he yelled Beckett's name one last time with no reply.

Creative Spark Talk Analysis Essay

Sir Ken Robinson is an educator, respected author and leading advocator for changes to the educational system. A Professor believes that the education system needs to be more creative and stop preventing creativity. Sir Robinson speech on â€Å"How Schools Kill Creativity†; given on February 2006; at TED conference in Monterey California. It focuses on the education system goals and the educators understanding the process of developing a successful system. The focus of his speech is how schools do everything they can to dissuade children from being creative. He is advocating for a monumental change in current educational systems that nurture and promote creativity. The education system profound way of how the selection process of the employee, prevents the out-of-box thinkers from maintaining their creativity growth. Stages of Creativity Robinson begins his talk referencing how we have become a society that deeply vested in education. He goes on to say today’s children have incredible talent but we waste it through our current educational systems. He discusses how we have become a society that is educating for 50 years in the 2065 we really have no idea what the future will look like in five years. In looking at the four stages of creativity, it is easy to see how the current educational systems stifle creativity. Stage one according to Ryan Ruggiero is searching for challenges or â€Å"meeting challenges in an imaginative, original, and effective way† (Ruggiero, 2012). Robinson discusses how our educational systems have become more about mathematics and science and less about the arts. Young children are willing to take a  chance. If they do not know an answer to a question, they are not afraid to go for it or of being wrong according to Robinson. Robinson makes an excellent point that â€Å"if you aren’t prepared to be wrong then you will never come up with anything creative† (Robinson, 2007). Stage three, which probably the most important deals with investigating the problem. It is important to make sure you obtain the necessary information to deal effectively with the problem. The last stage is stage four, which involves producing ideas. It is importa nt to make sure you generate enough ideas to decide which action you should take. Concepts of imagination and Curiosity Almost the entire talk Robinson gave revolved around creativity and imagination. Robinson discusses how today’s society has become dependent on rising through the ranks by achieving different degree levels. He explains that in order to rise to different levels there is too much focus on answering questions accurately and too much focus on when mistakes occur. Personal experiences and Benefit Society I remember not doing well in my Biology class and my instructor challenge me to change location in the classroom. I did not believe that the seat selection was the problem, but changing the seat eliminated the surrounding distraction and my grades highlighted the improvement. I took that same approach to the rest of my classes and the results astonishing. I believe at that time most of my teachers had written me off, but as an educator you have to seek ways more creative approach to capture and develop the students minds for thinking out of the box. I have learn from that experience and lecture, we as educators in the educational system have to be open to ideas and develop different methodology that will help our learners to mature and produce different avenues of approach to accomplishing a task. Sir Robinson talk was quite eye opening for me and has made me take a more analytical approach to how I even educate my children. References Robinson, K. (2007, January 6). Sir Ken Robinson: Do schools kill creativity? [Video file]. Retrieved from Youtube.com website: https://www.youtube.com/watch?v=iG9CE55wbtY Ruggiero, V. R. (2012). The Art Thinking. The art of thinking: A guide to critical and creative thought (10th ed.). New York, NY: Pearson Longman.

South West Airlines a Review

SOUTHWEST AIRLINE ANALYSIS Contents SOUTHWEST AIRLINE CASE STUDY4 INTRODUCTION4 PART 1: EXTERNAL ANALYSIS5 OVERVIEW5 MACRO-ENVIRONMENTAL ANALYSIS6 PESTEL Analysis6 Industry Analysis9 Five Forces Model Pictorial Representation9 Five Forces Analysis10 PART 2: INTERNAL ANALYSIS13 OVERVIEW13 SWOT ANALYSIS14 Strengths14 Weaknesses15 Opportunities15 Threats16 The VRIO Framework16 FINANCIAL ANALYSIS17 PART 3: CURRENT ISSUES AND CHALLENGES FACING THE COMPANY18 Mergers and Acquisitions18 Financial Outlay18 Legislation19 PART 4: STRATEGIC OPTIONS19 Ansoff Matrix19The TOWS Matrix20 PART FIVE – EVALUATION OF STRATEGIC OPTIONS21 OVERVIEW21 PART 5: DESCRIPTION OF THE TOWS STRATEGY22 PART SIX – DESCRIPTION OF SELECTED STRATEGY23 PART 7: CONCLUSION24 REFERENCES26 SOUTHWEST AIRLINE CASE STUDY INTRODUCTION Southwest airline is based in the United States with its headquarters in Dallas, Texas, that mainly serves a domestic clientele in northern America. The company has grown from a few ai rcrafts at induction into the aircraft market, to a fleet of many domestic carriers that serve the larger domestic airline clientele.Started in 1971, Southwest Airlines started business with three Boeing aircrafts while serving three cities in Texas notably Houston, Dallas and San Antonio. Today the company serves 97 destinations in 41 states within the US, the District of Columbia the Commonwealth of Puerto Rico and six near international countries with a fleet of 694 Boeing jets (Southwest, 2009). The company is now one of the United States biggest airline companies, offering low cost fares to their clients.The company offers the lowest combination of aircraft fares to its customers making it one of the most attractive airline carriers in the continent. The company boasts of in addition to the low fares a working staff that are reliable as well as a friendly customer service, a rich corporate culture that extends deep within the communities they work with. The company has grown ma inly through acquisitions and mergers with other companies and has been described by Fortune Magazine as one of the most profitable companies of 2012 according to (Southwest, 2012).This report will undertake an intensive look at the internal and external influences that affect the company as well as the current issues and challenges the company is facing. Further the report will generate strategic options for the company as well as an evaluation of them while describing the selected strategy. The main stakeholders associated with the company are the customers proven by the effort with which the company strives to ensure their comfort through consideration of pricing, as well as convenience offering many flights to various domestic locations offering the customers convenience.Other important stakeholders held in regard by the company are the employees of the company who are dedicated to working for the company, suppliers who continuously accord support to the company as well as the i mmediate community that the organization interacts with. With relation to the strengths that the company possesses in the domestic airline industry the company can be assumed to be working in a cost leadership generic strategy (Porter 1980). The reasons for this are that as the company is operating with the low cost policy to its clientele, the company has the advantage of working with a wide and broad base of clients.The strength therefore for the company comes from working with the numbers of passengers that it ferries between destinations on a low cost policy. PART 1: EXTERNAL ANALYSIS OVERVIEW An external analysis is often used by organizations in a bid to identify the threats and the opportunities that exist in a company’s environment. Opportunities and threats for companies are mainly of an external nature and can have a direct impact on a company’s performance. Opportunities for a company such as Southwest Airlines are potentially rewarding conditions only when the company responds to them properly and in the right manner.Threats on the other hand are the conditions that can potentially weaken a company and provide hindrance for the company potentially preventing it from attaining its organizational goals and objectives. MACRO-ENVIRONMENTAL ANALYSIS Macro-environmental analysis involves a company analysing the environment that it has no control over. To do so is done with the purpose and intention of deriving the potential opportunities and threats that exist for the company allowing it to make appropriate considerations and decisions in the light of the issues presented.The PESTEL model is the most popularized model used to analyse the macro environment of a company in addition to other forms of models and structures that are also used in the analysis. PESTEL Analysis The PESTEL analysis tool looks at the environments of the changes in Political climate, Environmental climate, Socio-cultural, Technological, Economic as well as the Legal a tmospheres surrounding the entity (DeWit, 2004). A diagrammatic representation of the external environment that surrounds organisations is as described below; [pic]Diagram 1: PESTEL representationSource: Hunger (2011). Political Analysis The political climate surrounding the Southwest airline is not intensive. The managerial relations with the government of the day are okay. And therefore government interference in the affairs of the company is highly limited. Economic analysis An analysis of the economic environment surrounding Southwest airline is favourable. The domestic market the company addresses is well responsive to the company as they endeavour to fulfil their mission of transporting passengers at reduced rates that favour their consumers.The company has maintained profitable constant for the last 40 years. Socio-Cultural Analysis Socially the company has interacted well with their clients, suppliers and customers over the years. By giving back and engaging in community soc ial relations with the parties the company boasts of having a good working as well as cultural background with the people it has dealt with. The company owns a training centre from where they are able to give education to the people on aircraft flying as well as other airline related activities.In addition the company is heavily unionised so as to address the plights and concerns of their employees. Technological Analysis The company in recent years has engaged in technological advancements by keeping up to date with the current systems that are being introduced everyday integrating them into their systems. Systems such as booking, route paths as well as their company itinerary are available online and they have improved efficiency for the companies.The company further boasts of being the first aircraft line to own a website in early 1995 as well as the downloadable tool in 2005, that notified customers of offers and promotions that the company was running. Environmental Analysis Th e company has engaged in sustainable forms of fuel usage as well as sustain ably monitoring their resources. Through projects such as Evolve, which involved the redesign of the cabins on the craft to accommodate efficient waste disposal as well as reduce weight from waste on the craft.The company in recent times for example contracted Pratt and Whitey to supply the company with Eco-power water pressure washing systems that allowed the company to wash the grime of the engines turbine blades while the aircraft was parked at the gate. This allows the company to engage in environmental friendly ways while still maintaining their goals of quick turnaround (DeWit, 2004). Legal Analysis The company has been engaged in various legal tussles with some of their effects being felt to this day.A legal issue with the Wright Amendment has over the years been a stumbling block for Southwest Airlines as it acts as a limiter to the number of turn around flights that the company can offer. Having a l arge customer base is an advantage for the company but with the Wright Amendment whose recommendations are still being eliminated in phases the legislation has prevented the company from delivering more service to their clientele which would help them boost their revenues. Industry AnalysisConducting an industry analysis is also essential for a company as it helps the company determine the profitability levels of the company within the competitive industry (Hubbel, 2013). The main objective for this analysis is often to determine the factors of competition that influence the industry. Conducting this type of analysis is mainly aided by the five forces model that was presented by Porter, (1980). Its purpose is to mainly help create and manage competitive advantages for a company that may allow it to be steps ahead of the immediate competition.Five Forces Model Pictorial Representation [pic] Source: Sridhar, 2012 Five Forces Analysis The five forces analysis tool mainly undertakes a s tudy of the following areas in the external environment of a company; barriers to entry, substitutes available, supplier power, buyer power and finally competitive rivalry. Researching by concentrating using the above areas of environment for a company helps a company greatly when coming up with specific strategies and the development procedures on which to follow so as to assess the position of the company in relation to their current standing (Choo, 2002)Barriers to Entry Southwest airline is currently faced with a high amount of entry barriers into the market. In recent times airline companies have been conducting mergers and acquisition arrangements amongst each other mainly due to the high costs that are found within the industry. Among the first challenges to entry the company was faced with was the Wright Amendment which was created in 1979. This federal law governed the traffic at Dallas Love Field which was the predecessor to the airfield now located in Dallas, Texas.This a mendment regulated the amount of non-stop flights between Texas and other states. This law caused the founders of the company to concentrate on the local market dwelling with the demand that existed within the state of Texas. In recent times more specifically in 1997, 2005 and 2006 as a result of some repeal some of the restricting factors in the law were abolished leaving others intact. These led to the company increasing the number of direct flights in the state as well as expanding into other states around the country.In later times merging of companies has also created a problem for Southwest Airline. The reason for this is that these mergers increase the capital revenues for the other companies enabling them to invest more in profitable investments and thus more profits. This consequentially causes the company Southwest airline to lose out on market share and customers. Some examples of companies that have merged recently are Delta that merged with Northwest Airline, American a nd America West, United Airlines and Continental and the recent rumour that US Airways would be merging with American.Availability of Substitutes This refers to the alternatives that are available to the local customers. This is in reference to other forms of transport other than air. This challenge is not as significant to the company as since the other available forms do not meet the demands of the market in comparison to the demand for air transport. Transport by railroad is not as popular amongst the people since it is not enough in supply and not readily accessible. Road transport especially by bus too is not suited for the kind of clientele that need the services of the air transport.The customers who mainly use the service are frequent fliers as well as business people who need to travel across the country on a regular basis to meet their clients and other people they may need to interact with in the course of their journeys. Supplier power The ability of the company to meet the demands of the market is very high. Supplier power refers to the size of the companies that are engaging in the supply of a service or a good. For Southwest airlines the company is very well capable to meet the demands of the market.The company services a large fleet of aircraft well suited for the job of transporting passengers and in addition has a very low rate of cancelled flights 16. 1% according to the statistics provided by American Skies in 2012. Buyer power The power of the consumers has been decreased by the capability of the company to manage their flights and fleets. In addition the company has a very high efficient rate of route utilisation meeting the demands of the market in a timely and capable manner. Competitive RivalryThe competition surrounding the company is fierce. With the recent mergers of the afore mentioned airline companies operating in the US alone, the market has become very competitive and volatile for Southwest and thus the need of a good strategy so as to keep up in the market or else risk being phased out. Some of the company’s main competitors are companies such as American Airlines, US Airways, United and Delta. These companies are engaged in acquisitions and mergers in efforts to dominate more within the market which poses a threat to Southwest Airlines.To win customer loyalty for Southwest Airlines in the highly competitive environment it is prudent that the paper also addresses the concerns that customers address before they identify an airline as their choice of carrier. Some of this factors that customers address are: i. Reliability- Is the company able to offer on time departures and how do they handle customer luggage? For an airline that is constantly getting delays this is not a strong suit or losing luggage in transit and is a turn off for many customers. ii.Number of flights- This is another consideration as clients may be interested in travelling back and forth even within a day. The number of flights t hat a company handles is also a vital factor to win the loyalty of a customer to the company. iii. Pricing- This factor is the most important. In today’s economies customers have become price sensitive and will go for the cheapest options available but that provide quality services that a client may feel as they have spent their money in a worthwhile manner. Using the PESTEL and Five Forces Models above a number of opportunities present themselves.The opportunities available are that once the Wright Amendment restrictions are lifted the company could increase the number of turn around flights delivering more services to the customers. The company could engage more in mergers and acquisitions to take advantage of more international flights to more destinations. The threats that pose a danger to the company achieving its goals and objectives include the possibility of losing clients to other companies as a result of the mergers occurring that could in turn induce the lowering o f prices by the other companies as they would have more resources.The threat of economic instability causes a rise in cost in provision of added benefits which would force the company to downsize staff or reduce on other costs or be left with the option of increasing fares so as to continue working efficiently and effectively. PART 2: INTERNAL ANALYSIS OVERVIEW This is an evaluation of a company’s current position from an internal point of view with regards to the marketing operations and financial strengths of a company. Using a value chain for Southwest airlines would benefit the company as they strive to offer valuable services in the industry to their stakeholders.Using internal analysis would benefit the company in streamlining operations as they would endeavour to use their strengths and turn around their weaknesses so as to create opportunities in the chains of activities in the delivery of operations that they would undertake. SWOT ANALYSIS An internal look at the com pany using the SWOT analysis reveals the strengths possessed by the company as well as the weaknesses, opportunities and threats facing the company.An internal analysis of the company’s relations and affairs helps in trying to determine on which areas the company could possibly improve upon so as to come up with good strategies that the company can work with (Hunger, 2011). Strengths i) The company has a stable financial outlay that assists when it comes to mergers and acquisitions. The company recently announced an expansion program of their company headquarters where they would then serve clients on a 24hr basis having ensured that their systems would be up to date and efficiently working for the market it seeks to maintain. i) Low fee airline. For the company this is a strength because consumers and the market get to enjoy quality services as well as at an affordable price making it one of the most profitable companies through opportunistic costs. The company through its n umerous routes transports many passengers while conducting their quick turnaround system to meet the heavy demand present in the market. iii) A good working staff. One of the many fun facts about the company is that they have 1,355 married couples. This is a sign in addition to the many unions present within the company to address issues and concerns f the staff members. What the above facts present is that the company enjoys a good working environment and highly motivated at the same time. iv) The company has the lowest complaint records according to American Skies 2012. The rate was estimated to be at 0. 32 of every 100,000 passengers. This is a strength acknowledging a good appreciative customer base. Weaknesses i) With the maintenance of the low pricing strategy adopted the company has been utilizing the conditions have however been changing especially with the recent economic troubles that were experienced globally.In the aviation industry, this was affected by the high costs o f fuel and other products. ii) Confined market. Over the years the company has been dealing domestically limiting the number of consumers and who in turn developed an attitude towards the company when it came to destinations outside the domestic company. This left room for other companies to set up shop in the international travel market. Opportunities i) The company has an opportunity to deal with the international market through associations created recently with companies such as AirTran Airways.The merger which is expected to be complete by the year 2015 is an opportunity for the company not only to increase its revenue but to also expand its market. ii) Good pricing on aircraft. Dealing with exclusively Boeing to deliver crafts for the company the company has been the launching pin for many of the Boeing designs and creations. The good relationship that exists with the company presents that the company can get good pricing deals for the aircraft that they incorporate into their fleets. Threats ) The company is faced with the threat of losing out on revenue with the high costs being incurred by the company in the conduct of its operations in comparison to the low pricing that they charge to their customers. ii) The recent merging trend happening in the industry also poses a great threat for the company. This threat poses the challenge for the company by them losing out on the market share which stands at 12. 3 according to the American Skies records, 2012. The VRIO Framework [pic] VRIO framework addresses the questions of Value, Rarity, Imitability and Organization.Using this framework to generate strategic plans for a company is also a worthwhile strategy by asking the questions on the resources available to the company, are they valuable, rare, can they be duplicated and the capability of the organization to exploit this resources. For example using the resources of the company ie. Number of staff, aircraft carriers, capital outlay, loyalty of the custom ers we get the following results by asking the questions, i) Value: Is Southwest able to exploit this resource or neutralize a threat in regards to the resource? ii) Rarity: Is Southwest in control of the industry on this resource? ii) Imitability: Is the resource difficult to imitate in the industry? iv) Organization: Is the company ready to take advantage of the market? For Southwest the answers to this questions are as found in the table below. |Resources |Value |Rarity |Imitability |Organization | |Staff |High |Yes |No |Yes | |Aircraft carriers |High |Yes No |Yes | |Customers |High |Yes |Yes |Yes | |Capital outlay |High |Yes |Yes |Yes | FINANCIAL ANALYSIS Financial analysis for the company reflects that the company has been doing well with a net income of $421 million (? 279) in 2012 as reflected below: †¢ Net income: $421 million (? 279) †¢ Net income, excluding special items: $417 million (? 76) †¢ Total revenue passengers carried: 109 million †¢ Total RPMs : 103 billion †¢ Average passenger load factor: 80. 3 percent †¢ Total operating revenue: $17. 1 billion (? 11. 3) (Southwest, 2012). In comparison to the achievements the company has made over the years a good strategy needs to be determined and formulated so as to assists the company maintain its lead as well as strengthen it. PART 3: CURRENT ISSUES AND CHALLENGES FACING THE COMPANY The company as identified by the above tools of analysis reveals that the company is faced with a number of challenges as articulated below.Mergers and Acquisitions This challenge though Southwest company is also engaging in it shows that the company is taking up its position within the international aviation industry in a slow paced nature. With other companies merging so as to take advantage of resources and opportunities means that they are gaining more within the markets. With a project as the merger between the company and AirTran Airways the process should be speeded up so as to create the opportunity for the company to engage in more destinations as well as the international market (Southwest 2012).Financial Outlay The company has steadily over the last few years been losing out on revenues and reduction in profits. For Southwest, this challenge has been as a result of increased costs of operations as well as diversion of revenue towards other projects such as the expansion of the headquarters for the company. For the company this poses the challenges for the company since they are investing in more acquisitions which are on a low share of the market bringing in little returns although increasing the number of destinations that the company can reach thereof.Legislation Amendments to regulation such as the Wright Amendment are required to be amended fast and implemented so as to create an opportunity for the company to increase its number of flights between destinations to serve the large customer base and reduce on the loss of revenue. Federal legislation is what made the company start off at a slow pace that caused the company to lose out on gaining more market share. PART 4: STRATEGIC OPTIONSWith relation to Southwest airlines strategy of delivering services to their clients at the lowest costs confirms that the company wishes to continue with the generic strategy of cost leadership. With the options available for the company such as those of mergers this could entirely support the company in achieving its goals and objectives of expansion and cost effectiveness. Strategic tools such as the Ansoff Matrix and the TOWS matrix reveal strategic options that a company such as Southwest could implement and follow so as to increase their position in their market (Choo, 2002).Ansoff Matrix As depicted in the image below the Ansoff matrix is a simple model that helps a company identify the opportunities present for it to engage in and come up with a good strategy by looking at the factors of market penetration, product development, market developm ent and diversification by comparing to the products offered and the markets available. For Southwest the company has penetrated the market effectively in the domestic scene whereas internationally the company is taking a slow route with the merging with other companies such as TransAir Airways.This tool links organizations marketing strategies together with the strategic directions that the company is pursuing so as to present the organization with alternative growth strategies. The tool identifies the market as well as the organization on the grounds of level of market penetration and market development. These two features of the market are analysed on the grounds of the relation of existing products to the existing as well as the new markets. Product development and diversification are measured and obtained in the view of how new products will relate or will be received in an existing market as well as a new market. pic] The TOWS Matrix This employs the theory of the SWOT analysi s but instead identifies the threats and opportunities first and the weaknesses and strengths are last. The reason for this is so that the management identifies the threats and opportunities first and then using the strengths and weaknesses finds the best solutions on how to handle them. The threat of losing out revenue and the emerging trends taking place in the market are the biggest challenges for the company. The opportunities for the company are those of penetrating the international market through mergers and partnerships with other airlines so as to gain ground.The company also has the opportunity to reduce costs by gaining discounts from suppliers and other available resource demanding duties so as to increase revenue. To increase opportunity and reduce the threats the company should employ the strengths of the strong financial outlay and engage in profitable projects to cover revenue base, and take advantage of the strong customer loyalty base available for the company. Wit h weaknesses the company should re-evaluate their pricing strategy so as to keep up and maintain a stable working financial base without losing value from their customers.PART FIVE – EVALUATION OF STRATEGIC OPTIONS OVERVIEW Strategy evaluation is an easy task to perform for management of an organization especially when using procedures such as those described above. However it becomes more complicated when the strategies to use are concerned with emerging issues that are not expected. In the selection of the best criteria to use when selecting the best strategy so as to ensure its success in implementation the criteria that they need to meet range from consistency, consonance, advantage, feasibility, suitability, and acceptability.Developing a choice strategy, an organization should ensure that the strategy does indeed meet all the above criteria so as to be considered as being worthy of implementation. In the case of Southwest airlines, using the generic strategies of the An soff Matrix, TOWS matrix to sort the internal elements that influence the organization and the PESTEL and five forces models for the external environment determining the best strategy would involve analysing the strategies using the criteria above.For the internal analysis the TOWS matrix lacks in consistency. The elements that present themselves are lacking in consistency due to the constant changes going on in the environment. As the company undergoes restructuring as a result of the merger with other organizations this presents the problem of different variables coming up making the matrix not suitable to rely upon. Unlike the Ansoff matrix that fits all the criteria as stipulated the failure by one strategy to meet this disqualifies it from being used.In the external analysis the PESTEL analysis is the best strategy to use as it has a broad coverage detailing the issues that are relevant this model out rightly fits into the Southwest Airline external environment. PART 5: DESCRIP TION OF THE TOWS STRATEGY The TOWS analysis is the best method to utilize for development of the strategy. The matrix comprehensively involves an intensive study of the external and the internal environments that affect the company. The possible strategies that come out of the use of the TOWS analysis are: i. Engaging in the International MarketPenetrating into the international market would be a rich opportunity as the company is already popular domestically and so the company could be assured of gaining ground in the market share. Investing in this opportunity would be a gain for the company. With the repeal of the Wright Amendment with the last clause expected to be taken off in 2014 the company could easily take advantage of this opportunity and expand their market. ii. Reduction of costs By reducing on the heavy investments such as the staffing costs the company could save on revenue and profits.Laying off excess staff and conducting an intensive study on which resources to sav e up on would create an opportunity of savings for the airline. iii. Taking advantage of more Mergers with other airlines The last strategy that the company could possibly engage in would be that of merging with more companies. This would lead to savings on capital resources for the company. At the same time more ground would have been covered as the companies working in conjunction with each other would help reduce the barriers that a company by itself would be challenged with.PART SIX – DESCRIPTION OF SELECTED STRATEGY The strategy recommended for Southwest Airlines would be to embark on an international growth pattern. Going on global outreach program would help the company boost its profit as it serves more clients in the international market. The reputation of the company as a result of being an already established airline would help boost its image in the international scene especially as a result of the low pricing strategies that the clients would be expecting as well as the helpful members of staff.Providing a consistent and adaptive transport system as the company is already known for domestically would ensure that the company would always have an awaiting market ready for them. By expansion through more acquisition programs as well as mergers the company would ensure that the fully meet the demands of the market. The idea of expansion is also feasible by that the company already possesses adequate resources from staff, to carriers and the capital to launch into the new ventures could easily be raised with respect towards the financial reserves that the company possesses.The expansion strategy is also suitable and acceptable as the market is quickly turning global with individuals travelling further away mainly for the purposes of business or leisure. The world today has been brought together making it very accessible from one area to another. The physical requirements that could possibly be required would be those of carriers, which the compa ny already possesses financially the company possesses the strength and capital. Human resource is not an issue for the company as it has a good relationship with its staff and in addition the company further possesses a large base of employees.Finally the company possesses the reputation of a good cost effective and dependable airline. With this the company has one of the biggest strengths that it could actually possess that would ensure its success in the international market. PART 7: CONCLUSION Strategy formation is an important aspect in enhancing organisational, and market growth. Strategy formulation enhances effective creation future growth plans for the organisation through continued research of the most effective strategies relating to organisations objectives and implementing them to ensure effective organisational growth.Southwest airlines realises this fact and hence inputs a lot of research and commitment into ensuring that proper strategic decisions are met that enhanc e achievement of organisation’s overall objectives. Incorporation of a competent and skilled research and development team ensures that the organisation conducts the necessary research on their products, their performance, customer satisfaction and customer needs experienced in their current product market and anticipated venture markets.Through proper incorporation of the TOWS model, the organisation is able to understand market demands through incorporation of market penetration and development strategy, product development strategy and diversification strategy depending on current position of organisation products in the market and their anticipated growth strategy. Therefore strategy formation plays a vital role in enhancing organisational development through incorporation of various strategy development measures that aim at expanding organisation’s market share and scope.REFERENCES Choo, M, Chun, W & Bontis, N 2002, The Strategic Management of Intellectual Capital and Organisational Knowledge. New York: Oxford University Press. De Wit, B & Meyer, R 2004, Strategy, Process, Context and Content: An International Perspective, 3rd ed. , London, Thomson International Business. Gomez, M, Luis R, Balkin, D, & Cardy, L 2008, Management: People, Performance, Change, 3rd edn, New York: McGraw-Hill Hunger, J & Wheelen, L 2001, Essentials of Strategic Management, Prentice Hall. Southwest. om, 2009, Southwest Airlines –A Brief History. Retrieved on http://www. southwest. com/swamedia/swa_history. html Porter, M. E. 1980. Competitive Strategy: Techniques for analyzing industries and competitors. New York: The Free Press â€Å"Southwest Airlines will become Launch Customer for the New Boeing 737 Max Aircraft† 2011. Southwest Airlines Retrieved on 1st March 2013 http://www. swamedia. com/releases/7b1c6522-daf8-40be-98d4-ce354aa974d3 Sridhar, A. (2012) Information Systems Strategy and Management, Masters in Management Information Systems at UIC .

Slave Poet Phillis Wheatley - An Analysis of Her Poems

Slave Poet Phillis Wheatley - An Analysis of Her Poems Critics have differed on the contribution of Phillis Wheatleys poetry to Americas literary tradition. Most critics agree that the fact that someone called slave  could write and publish poetry at that time and place is itself noteworthy in history. Some, including Benjamin Franklin and Benjamin Rush, wrote their positive assessments of her poetry. Others, like Thomas Jefferson, dismissed her poetrys quality. Critics through the decades have also been split on the quality and importance of her poems. Restraint What can be said is that the poems of Phillis Wheatley display a classical quality and restrained emotion. Many deal with pietistic Christian sentiments. In many, Wheatley uses classical mythology and ancient history as allusions, including many references to the muses as inspiring her poetry. She speaks to the white establishment, not to fellow slaves nor, really, for them. Her references to her own situation of enslavement are restrained. Was Phillis Wheatleys restraint simply a matter of imitating the style of poets popular in that time? Or was it in large part because, in her enslaved condition, Phillis Wheatley could not express herself freely? Is there an undertone of critique of slavery as an institution beyond the simple reality that her own writing proved that enslaved Africans could be educated and could produce at least passable writings? Certainly, her situation was used by later abolitionists and Benjamin Rush in an anti-slavery essay written in her own lifetime to prove their case that education and training could prove useful, contrary to allegations of others. Published Poems In the published volume of her poems, there is that attestation of many prominent men that they are acquainted with her and her work. On the one hand, this emphasizes how unusual was her accomplishment, and how suspicious most people would be about its possibility. But at the same time, it emphasizes that she is known by these people an accomplishment in itself, which many of her readers could not share. Also in this volume, an engraving of Phillis Wheatley is included as a frontispiece. This emphasizes her color and, by her clothing, her servitude, and her refinement and comfort. But it also shows a slave and woman at her desk, emphasizing that she can read and write. She is caught in a pose of contemplation perhaps listening for her muses but this also shows that she can think an accomplishment which some of her contemporaries would find scandalous to contemplate. A Look at One Poem A few observations about one poem may demonstrate how to find a subtle critique of slavery in Phillis Wheatleys poetry. In just eight lines, Wheatley describes her attitude towards her condition of enslavement both coming from Africa to America, and the culture that considers her color so negatively. Following the poem (from Poems on Various Subjects, Religious and Moral, 1773), are some observations about its treatment of the theme of slavery: On being brought from Africa to America.TWAS mercy brought me from my Pagan land,Taught my benighted soul to understandThat theres a God, that theres a Saviour too:Once I redemption neither sought nor knew,Some view our sable race with scornful eye,Their colour is a diabolic die.Remember, Christians, Negroes, black as Cain,May be refind, and join th angelic train. Observations Wheatley begins by crediting her slavery as a positive because it has brought her to Christianity. While her Christian faith was surely genuine, it was also a safe subject for a slave poet. Expressing gratitude for her enslavement may be unexpected to most readers.The word benighted is an interesting one: it means overtaken by night or darkness or being in a state of moral or intellectual darkness. Thus, she makes her skin color and her original state of ignorance of Christian redemption parallel situations.She also uses the phrase mercy brought me and the title on being brought deftly down-playing the violence of the kidnapping of a child and the voyage on a slave ship, so as to not seem a dangerous critic of slavery, but at the same time crediting not the slave trade, but (divine) mercy with the act. This could be read as denying the power to those human beings who kidnapped her and subjected her to the voyage and to her subsequent sale and submission.She credits mercy with her vo yage but also with her education in Christianity. Both were actually at the hands of human beings. In turning both to God, she reminds her audience that there is a force more powerful than they are a force that has acted directly in her life. She cleverly distances her reader from those who view our sable race with scornful eye perhaps thus nudging the reader to a more critical view of slavery or at least a more positive view of those who are slaves.Sable as a self-description of her color is a very interesting choice of words. Sable is very valuable and desirable. This characterization contrasts sharply to the diabolic die of the next line.Diabolic die may also be a subtle reference to another side of the triangle trade which includes slaves. At about that same time, the Quaker leader John Woolman is boycotting dyes in order to protest slavery.In the second-to-last line, the word Christian is placed ambiguously. She may either be addressing her last sentence to Christians or she may be including Christians in those who may be refined and find salvation.She reminds her reader that Negroes may be saved (in the religious and Christian understanding of salvation).The implication of her last sentence is also this: the angel ic train will include both white and black. In the last sentence, she uses the verb remember implying that the reader is already with her and just needs the reminder to agree with her point.She uses the verb remember in the form of a direct command. While echoing Puritan preachers in using this style, Phillis Wheatley is also taking on the role of one who has the right to command: a teacher, a preacher, even perhaps a master or mistress. About Slavery in Wheatleys Poetry In looking at Wheatleys attitude towards slavery in her poetry, its also important to note that most of Phillis Wheatleys poems do not refer to her condition of servitude at all. Most are occasional pieces, written on the death of some notable or on some special occasion. Few refer directly and certainly not this directly to her personal story or status.

Order and Anarchy, Freedom and Constraint essays

Order and Anarchy, Freedom and Constraint essays This movie is about a new and rebellious patient who is brought to a small mental institution where his actions endear the other patients to him and incur the wrath of the stern and repressive who runs their ward. I like One Flew over the Cuckoos Nest. From this movie, I could feel a kind of dignity, free spirit, rebellion, fear and hope. It is a story about rebellion over power and control, about how fear can make you to do what others tell you to do and how hope can change things around for you. The lead of the nurse, Nurse Ratched, presents power and fear. She is furious at McMurphy for defying her power and afraid of losing her control over all her patients. In the other hand, McMurphy, presents freedom and hope. He tries to teach the other patients how to live, by making them laugh, playing cards with them, wanting to watch baseball games on TV, organizing a fishing trip, bringing a prostitute to the ward and making a party in the hospital. One of what shock me most is Billys death. After the date with Candy, he has regained his confidence and cured his stammer. But he at last suicides, under the fear and force from Nurse Ratched. The other one is Chiefs escape. According to the Indian culture, one has a spirit which will separate from his flesh after death. Chief suffocated McMurphy, because he knows that McMurphy wouldnt want to live as a vegetable. So he kills him to let his spirit go with him, out of the nest. It seems that it is a victory for Nurse Ratched,. But indeed, McMurphy wins the battle. He has made Chief free and successfully resisted authority. ...

Meeting Expectations Can Make or Break Your Class

Meeting Expectations Can Make or Break Your Class Expectations are powerful, especially when youre teaching adults. Understanding your students expectations of the course youre teaching is key to your success. Make sure you know what your students expect with this ice breaker game for adults. Ideal Size Up to 20. Divide larger groups. Uses Introductions in the classroom or ​at a meeting, to understand what every participant is expecting to learn from the class or gathering. Time Needed 15-20 minutes, depending on the size of the group. Materials Needed A flip chart or white boardmarkers Instructions Write Expectations at the top of a flip chart or white board. When it’s time for students to introduce themselves, explain that expectations are powerful  and that understanding them is key to the success of any class. Tell the group that you would like them to: Introduce themselvesShare their expectations of the classAdd a wild prediction of the best possible outcome should their expectations be met. Ask them to be as specific as possible, and encourage silliness or fun if you want. Example Hi, my name is Deb, and I’m expecting to learn how to handle difficult or challenging people, and my wildest expectation is that if I knew how to do that, nobody would ever get under my skin again. Ever. Debrief State your objectives of the course, review the list of expectations the group made, and explain whether or not, and ​why, if not, their expectations will or wont be covered in the course.

Report of Marketing Campaign review-Vodafone New Zealand PXT service Essay

Report of Marketing Campaign review-Vodafone New Zealand PXT service - Essay Example Vodafone Group was established in the United Kingdom back in 1983. The company acquired its New Zealand business – previously known as BellSouth New Zealand in November 1998. At the time Vodafone Group made the purchase, BellSouth had a total of 138,000 customers. As of June 2006, Vodafone New Zealand had a customer base of 2.1 million customers that is composed of 55% share of the New Zealand mobile market.1 The competition in the New Zealand mobile market is very tight. For this reason, the company needs to constantly upgrade its system such as PXT messaging. In 2001, Vodafone New Zealand signed up a commercial agreement with Telecom New Zealand today in order to enable their customers to send sound enables photo and video messages between the two mobile networks.2, 3 Vodafone New Zealand introduces its free weekend use of PXT messaging as a marketing campaign between the periods of December 2003 until September 2004.4, 5 Vodafone PXT â„ ¢ uses this strategy with the attempt to boost the demand for multimedia messaging. Since January 2004, the PXT messaging across the Vodafone network has increased at a rate between 35 – 50% month-on-month despite the price of 75 cents per message.5 In line with the increase in the use of PXT messaging, the sales of more featured phones were also increasing. Vodafone used the GO-Race (Loo-Racer) as a unique way of launching the new PXT capable phones. This event was featured on 30 second TV commercial throughout New Zealand and Australia together with some print ads campaign. This campaign was successful in reaching for Vodafone’s target market. There is only one competitor in the New Zealand mobile industry – The Telecom NZ because of the high cost of infrastructure requirements. This also becomes a barrier to exit. Due to globalisation, it is still possible for International Telecommunications Company to penetrate the industry

Event this week Assignment Example | Topics and Well Written Essays - 250 words - 2

Event this week - Assignment Example The context of the article is relevant to the past years when oil prices rose to unexpected levels, leading to low productivity and high cost of goods. This is also relevant to the dwindling Russian economy after the US influenced the price cuts to impose sanctions on the country. However, most industries are shutting down production for maintenance purposes, which reduces the oil demand across the American States. The implication for a broader international development is that the producing countries are crying foul because the reduction in prices will affect their market shares. This is because of the increasing American reserves that take advantage of the fall in prices to store additional oil. For instance, Saudi Arabia expresses fear that the reduced demand will affect future market shares and productions. The contents of the article relate to the course because it analyses the implication of reducing oil prices to economies that depend on its sales. This is evident through the effect of the prices on workers, global economies and industrial production. As a result, the concept of demand and price is clearly

The Qualitative Characteristics of Relevance and Reliability Essay

The Qualitative Characteristics of Relevance and Reliability - Essay Example IASB has set standards for financial reporting which ensure that the reporting is done according to the set principles by all the companies. This helps the users of financial statements in making crucial economic decisions as there is no ambiguity due to different accounting styles. The standards ensure that a company provides all the relevant information that influences the financial needs of the users. There are specific areas that are not allowed to be left untouched. There is a possibility that some users require non-financial information about a company which is not available in its financial statements. There are a variety of users and their requirements are also different. Financial statements may be used by the employees of a company to know about their chances of obtaining a bonus. A cash flow statement of the year describes the liquidity of the company. Comparisons of statements of affairs of a year with those of preceding years help in evaluating the performance of the com pany. ... These are understandability, relevance, reliability and comparability (Para 24). Understandability and comparability can be discussed in the context of relevance and reliability as they cannot be separated from each other. According to Para 25, the information that is provided in the financial statements must be readily understandable by the users who have reasonable knowledge of business, accounting and economic activities and a willingness to study the financial statements. If the information is not understandable, it might not be reliable for the users because they would be reluctant to take decisions on the basis of such information. However, some information of complex nature has to be included in the financial statements to ensure that relevant information is available. Such information cannot be discarded merely due to the fact that it is difficult to understand. Para 26 of the Framework explains that information is relevant when it influences the economic decisions of users b y helping them in evaluating past, present or future events (predictive role) or by confirming, or correcting, their past evaluations (confirmatory role). The predictive and confirmatory roles of information are interrelated. For instance, a user may take a decision on the basis of information regarding the current level and structure of asset holdings of a company. Here, this information would have predictive role. But the similar information might also prove to be the confirmation of previous predictions made by the similar or different users (Para 27). The predictive ability of information does not mean that it gives clear forecasts; it gives relevant and reliable information so that the

CIS Essay Example | Topics and Well Written Essays - 750 words

CIS - Essay Example Nevertheless, along with it has come the intriguing question of "how safe is it to share" (Martinelli, 2006) The advent of the Internet has provided some major breakthroughs. Social networking and virtual worlds are gaining in popularity and are opening new avenues for businesses. VoIP and visio-conferences eliminate the limitations businesses encounter due to geographical boundaries largely. These provide opportunities for various business houses to advertise, share information with their collaborators, receive feedbacks on their products, equipping them with the cutting edge technologies needed to grow. Thus, to be successful in this highly competitive global business environment, enterprises increasingly adopt flexible, distributed working practices. The outcomes from virtual collaborations form the fundamental contributions to corporate information and knowledge assets. These assets are used for later analysis of data to provide assistance in decision-making, designing action plans for the management. They also provide critical information regarding corporate strategies, operating principles, client information, and personnel records and so on. It is thus of much importance that these information assets be protected. As better ways to collaborate keep coming up, the risks involved in it also increase manifold. Increased reports of cyber crimes are quite disturbing to the new age collaborator fraternity. According to the Georgia Tech Information Security Center (GTISC) annual report, five major threats have emerged as major concerns. Malware, Botnets, cyber warfare, threats toVoIPand mobiledevices, and the "evolving cyber crime economy". Malwaredevelopment proficiency is rapidly growing, perfectly suited to exploit the weaknesses of poorly configured sites, in particular social networking web sites. Reports indicate an increase up to 10 times of malware object detection in 2008. A Botnet infection may occur even through genuine Web sites. With subtle delivery techniques, users do not have to do much, except loading a Web page, triggering a Botnet infection. Around 10 million bot computers are used to spread spam and malware over the net every day. A major issue of concern is Cyber war. Nations equipped with computer technology uses its power to decline, curb or confuse their enemies' military, economic and infrastructure assets. VoIP traffic, like e-mails, is being targeted for various scams, frauds and thefts. Mobile devicesdraw cyber criminals as they are easy targets and are used frequently for transacting business and provide access to sensitive data. Cyber criminals have become increasingly specialized, controlled and profit-driven costing businesses a fortune. These concerning issues have forced agencies spending a good amount to ensure information security. Researchers believe in a three-pronged approach to meet these threats. Technology, Regulation and Education might be the answer to them. (Martinelli, 2006) Technical security measures fall into three primary categories: Network Security, Host-Application Security and Subscriber Access Security. Message encryption, Firewalls, Prevention of Denial of Service (DoS) attacks, Spam prevention, Access Control, Server Security are examples of various technical policies in place to counter threats. DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF) to sign e-mails, along

Professional Development Plan&Review Essay Example | Topics and Well Written Essays - 2000 words

Professional Development Plan&Review - Essay Example The following description states the goals that I have set, these are the self goal of completing assignments in time, group goal of increased coordination and finally critically evaluating my writing skills. I furthermore explain the manner in which I have gone through the process of developing them and the results obtained. In my education, I have gone through many different problems and trying times. Some hindered me from achieving the best in university and thus I set several goals to ensure that they were eliminated. One of the problems that I had was the inability to complete my assignments in time. This was a major hindrance and in an effort to eliminate it, I set the goal of always preparing for my assignments early. This was effective as it offered me spare time that I went through the work to ensure perfection. There were a number of stages involved in the accomplishment of this. The first stage in this process was to ensure that I had an overview of the whole assignment so that I could divide it to ensure that I finish the parts in place. This was bound to help me break down the work and it made it seem simple. I was also be able to have my own self calendar to keep in mind the deadlines. In case of failure, I was supposed to accept it and work on all my mistakes to avoid them in future. The learning strategies for the perfection of the plan were to ensure that the project I was working on got ready three weeks due. The opportunities that I put into use were practicing on my own to identify my weak areas. Moreover, I was able to set my own study time and work with my friends as they added me knowledge that I did not have before and I offered them new knowledge (Cottrell, 2010, 71). To improve my motivation to start preparing for assignments in one month is important. I also had access to books and the internet as a source of my information and due to my consistency. My plan worked and the evidence that I was

Fair trade Essay Example | Topics and Well Written Essays - 1500 words

Fair trade - Essay Example World trade has been increasing at an average rate of six percent for the last 20 years, which is twice the rate of world output. The integration of the world economy with the help of trade has lifted the living standards of the people within these developing nations, which is a positive sign. Sustained and consistent economic growth requires policies that can open trade and investment with the rest of the world. There is proof to it and it is that there has not been a single nation that has achieved economic stability without being open to the world for trade. International trade requires liberalization, i.e., openness to all and sundry within the world no matter what. The living standards are in direct proportion with them. There is a high need to promote and liberalize the manner in which trade is carried out within the world economy. It needs to be more generous to everyone and anyone as well as helpful for the developing nations so that more and more trade is carried out between the economic world markets. (Miles, 2006) Agriculture is one such example of being more liberal for the international trade market. Liberalization by both industrial and developing nations is necessary to realize trade’s potential that acts as a driving force for economic growth and de velopment. It is up to the industrial and developed nations to be more broadminded towards the developing ones so that trade barriers are removed in the wake of open trade between all the countries listed in the economic world. Fair trade is a social movement which is organized in nature and it basically presents a model which is accepted worldwide. It comes directly under the norms of the international trade regimes whereby it promotes payment of a fair price in accordance with the social and environmental standards in different areas of production related with goods and supplies. Fair trade has the emphasis on exporting goods and

Professional Development Plan&Review Essay Example | Topics and Well Written Essays - 2000 words

Professional Development Plan&Review - Essay Example The following description states the goals that I have set, these are the self goal of completing assignments in time, group goal of increased coordination and finally critically evaluating my writing skills. I furthermore explain the manner in which I have gone through the process of developing them and the results obtained. In my education, I have gone through many different problems and trying times. Some hindered me from achieving the best in university and thus I set several goals to ensure that they were eliminated. One of the problems that I had was the inability to complete my assignments in time. This was a major hindrance and in an effort to eliminate it, I set the goal of always preparing for my assignments early. This was effective as it offered me spare time that I went through the work to ensure perfection. There were a number of stages involved in the accomplishment of this. The first stage in this process was to ensure that I had an overview of the whole assignment so that I could divide it to ensure that I finish the parts in place. This was bound to help me break down the work and it made it seem simple. I was also be able to have my own self calendar to keep in mind the deadlines. In case of failure, I was supposed to accept it and work on all my mistakes to avoid them in future. The learning strategies for the perfection of the plan were to ensure that the project I was working on got ready three weeks due. The opportunities that I put into use were practicing on my own to identify my weak areas. Moreover, I was able to set my own study time and work with my friends as they added me knowledge that I did not have before and I offered them new knowledge (Cottrell, 2010, 71). To improve my motivation to start preparing for assignments in one month is important. I also had access to books and the internet as a source of my information and due to my consistency. My plan worked and the evidence that I was

Lao Tzu (traditional china) Essay Example | Topics and Well Written Essays - 250 words

Lao Tzu (traditional china) - Essay Example This is because the latter comprises of numerous Chinese to the extent of referred as China proper. Northern region is a lowland terrain compared to the South, which is high comprising of two key river systems mostly in that area depended for agriculture. It is irrefutable China’s populace for long compared to other people residing in other global states is extremely diverse. This is especially in terms of culture, language and other varied aspects that render unique as well as unified despite significance differences that characterize it. Outstanding aspects that make it diverse embrace religions ranging from Taoism, Buddhism, and Islam to Christianity besides others. In addition, Chinese also reside in diverse significant regions characterized by unique dialects though they comprise one general state having a capacity of approximately 500 Million. Comprising this capacity, there are key minorities that constitutes 6.7% of the entire populace

1984 George Orwell Dramatic performance analysis Essay Example for Free

1984 George Orwell Dramatic performance analysis Essay â€Å"No one is free, even the birds are chained in the sky.† – Bob Dylan A spotlight moves through the audience, searching, staring deep into the minds of the victims as they sit unknowing of their fate. Democracy has fallen and there is no hope. The lights fade and there is silence. The stage is empty. Big Brother is watching. George Orwell’s novel 1984 springs to life with this stage adaptation presented by the highly entertaining theatre company Shake and Stir. In the totalitarian society of 1984, lies, myths and false information dictate the population and this is portrayed beautifully in the theatrical presentation of the novel. 1984 tells the story of Winston, a man with no hope, the party controls his life, his not his mind. He believes that the party is spreading false truths to retain power over the people, and to rebel, he commits ‘thought crime’ by thinking and writing about taking down the party and destroying the power that they possess. Little does he know, the party is onto him. Orwell uses this as a comparison to the real world. It is his view that the If communist governments take over the world there will be no escape from their supreme rule. He instead believes in democratic socialism where there are still free elections. Socialism stops privatization by establishing collective ownership of major factors of production. And if there is no privatization the theory is there will be no corruption. Well executed dramatic elements of role, mood and symbol, as well as the set and costumes of 1984 are what make it an outstanding piece of theatre and one that is effectively designed, not only through live presentation but with the aid of audio and visual pre-recordings. Like Shake and Stir’s previous Orwell reboot, Animal Farm, 1984 is presented through elements of realism as well as minimalism through the miming of objects and the use of imaginary sets. The roles in the performance are uniquely developed and different for each performer. Winston is not just the lead character, but also a twisted representation of humanity, the real life population, and what we would do in that situation. His convincing portrayal surpassed any expectation. The  audience watches Winston throughout the play develop as a person as his hate for The Party develops. In the beginning of the play Winston is going through his everyday routine, which involves falsely proclaiming love for the party, which helps him survive. As the play continues Winston loses all hope and his he begins to not care about getting caught. This character development is captivating for the audience who identify Winston as the person they should emotionally connect with. The minor roles of Tom Parsons and Syme create an interesting feel to the play. Once they are killed off or ‘evaporated’, they appear in a number of different roles such as guards in the Ministry of Love or policemen arresting Winston and Julia. This double use of cast members creates a simplistic feel that stops the play from becoming overcrowded and complicated. Julia’s role in the performance plays a significant part, as she is the only female present throughout the play. Her personality screams hope for a better life in contrast to the other actors’ characteristics of doom, dismay or love for The Party. Julia’s development through the play is subtle but well executed. She begins as just another resident in Oceania but transforms into the only symbol of confidence and hope presented in the show. This helps to further develop Winston’s character by Julia’s influence rubbing off on him. O’Brien’s character is the final observable role in 1984. OBrien is an inner party member and the only one the audience physically witnesses. For all we know, he could run the whole operation, as he seems to be very powerful when Winston is in the Ministry of Love by even showing mind reading powers. OBrien is different to the other characters not only in his physical stature and age (being distinguishably older) but also in his appearance. He wears a suit but in the same uniformed ‘overall’ fashion as the rest of the cast. This part of the role represents his power (the suit) while still being controlled by ‘Big Brother’ (the work overalls). The significance of the hierarchy is fundamental to Orwell’s idea that Winston has no power and even inner party members are not fully in control. The mood in 1984 explodes in the audiences face from the first second. Despair, heartbreak, torture and tyranny were feelings that the audience was expected to feel during the performance. The dark set aided the mood in its  endeavor to achieve these feelings. The tension was evident as soon as Julia and Winston started their romance with hovered movements and purposefully dropped lines playing a pivotal role. Not only was there sexual tension between the couple but tension created by the held suspense for the pair to inevitably get caught. The audience was mesmerized by the fact that the pair could have their secret love affair and not be found out. Every time they practiced â€Å"thought crime,† the audience would think; this is it, they are going to be captured. But only when audience members feel as if maybe they will get away with it do they violently get captured. This suspense is what gives the play its spine tingling mood. Not only was the mood set to entice and intrigue audience members, 1984 also made people think with its deep and meaningful symbolism. The sash that Julia wore was meant to be for the ‘Anti Sex League’, but it had so much more meaning than this. It was a distinguishing factor between her and the men that surrounded her. It was also a reason for Winston to look at her and therefore fall in love with her. But the major symbolism behind the sash was her defiance against Big Brother. When she wore it she seemed different and interesting, she stood out from the bland background from which she dwelled and that was why it was significant. From the very start of the show, symbolism was flowing through each individual’s mind subconsciously. The spot light at the start of the show, symbolized Big Brother’s watch over the people and in this case, the audience. It may not have seemed significant, but it was making an impression in the audience’s heads before the y even knew what the play was about. Props were also used symbolically. The notebook that Winston wrote in was a symbolic way to spew his thoughts onto paper and for the audience to audibly hear what Winston was thinking. This was imperative for the narrative to add extra meaning and depth. The last section of symbolism in 1984 was the room that Winston rented out. It was an oasis, an escape from the torture that was life. The room was lit brighter than the rest of the set and felt warm and comforting; it was a last look at a previous life, one without Big Brother. The authenticity of the room gave it contrast from the rest of the set made it stand out that little bit more, but it was inevitably the  downfall of Winston and Julia’s relationship. This irony was well mastered and presented by the cast. Not all creative prowess was based on the characters in 1984. The set was outstanding in creating an environment that really did feel post apocalyptic. Not only did it have the rotating part to open up into a different room but also it proved multi-purposeful. It served as a jail, a lonely street, the comforting home and a torture cell as well as the woods, all without changing the background. This was possible because of the creative genius that was the television screens. They completely revolutionized the feel of the play and created a strong atmospheric impression upon the audience. Not only did they serve as a look into Winston’s mind but they also painted a beautiful picture of his dreams. As well as being a depiction of Winston, they portrayed security cameras and television screens to enhance the story even further. This technological addition to the performance made the already insightful story even more profound. Shake and Stir have done an inestimable justice to Orwell’s 1984. With the role of characters structurally thought-out down to the finest points, the mood was set and designed to divide the minds of audiences and make them question reality at the present. They created symbolism that was insightful and thought provoking while still being detectable. Stunningly raw sets merged with large screens that created a post apocalyptic world in front of the eyes of viewers. Audience members leave the theatre wondering†¦ â€Å"Is Big Brother watching?†

Negative Effects of Media Violence on Children Essay -- Television Viol

Americans have felt a growing uneasiness from the growing problem of youth violence with teens from the ages of twelve to eighteen. It is a controversial subject that is an increasingly rising with families and the in the government. Some people believe that the reason behind this national problem is because families are no longer a united unit and are not home to take responsibility of watching their children. There are others who believe that it is the influence of the media and technology. The issue this paper will examine whether youth violence has risen from unattached parenting or because the lack of censorship and influence of the media. Through the presentation of documented support, it will be shown the rising rate of youth violence is the result of the lack of censorship of the media. According to psychologist Craig Anderson, research shows that violent video games, films, television, and music in the media increase the probability of violent and aggressive behavior in long-term and immediate situations within youth (81). In the start of this decade it was estimated that 46 percent of all homes with children have accesses to at least one television set, gaming console, a personal computer or both (â€Å"Violence and the Media† 267). However, this percentage has changed and is growing everyday with the advancement in technology and because it’s easily accessible. The Federal Trade Commission reports that companies’ media and marketing plans advertise their products targeting media outlets most likely to reach children under 17. Using outlets such as commercials during the most popular programs such as South Park, websites such as Mtv.com, and teen hangouts such as pizza parlors or ... ...010. â€Å"New Technology and Youth Violence.† Cdc.gov. Usa.gov, n.d. Web. 27 Nov. 2010. Raspberry, William. â€Å"Violence on Television Begets Real Violence.† Times Union [Albany] 4 Feb. 1994, Three Star ed.: A11. LexisNexis Academic. Web. 1 Dec. 2010. Spencer, Terry. â€Å"Boy’s Murder Defense: Pro Wrestling Made Me Do It.† Charleston Gazette 14 Jan. 2001, sec. A: 5. LexisNexis Academic. Web. 2 Dec. 2010. Strahota, Hilary. â€Å"Facebook Partnership, Tip Line Add to Growing List of Anti-bullying Tools.† States News Service [Washington] 12 Nov. 2010, sec. B12: n. pag. LexisNexis Academic. Web. 2 Dec. 2010. Surette, Ray. â€Å"Media, Violence, Youth, and Society.† World & I 9.7 (1994): 370+. Points of View Reference Center. Web. 5 Dec. 2010. â€Å"Violence and the Media.† Congressional Digest 78.11 (1999): 266+. Academic Search Premier. Web. 22 Nov. 2010.

Anthropogenic Sources of Atmospheric Methane Essay -- Geology

Anthropogenic Sources of Atmospheric Methane Introduction The atmosphere has always contained the Greenhouse Gas methane. Along with carbon dioxide, nitrous oxide, and water vapor, methane helps to create the natural greenhouse effect. These gases trap some of the sun's energy and keep the Earth at a warm enough temperature to sustain life. If the occurrence of any of these gases in the atmosphere is increased, the natural greenhouse effect will intensify and further warm the Earth. Due to man's activities, the amount of atmospheric methane has more than doubled since pre-industrial times. It could double again by the year 2050. Today, 60 to 70% of methane releases come from human- related activities. Pie chart of Greenhouse Gases The Effect of Methane on Global Warming Methane is the second largest contributor to potential global warming (carbon dioxide being the first). Methane is an extremely powerful greenhouse gas, and it increases the greenhouse effect in two ways. Firstly, it absorbs infrared radiation well, making it twenty times more effective at trapping heat in the atmosphere than carbon dioxide. Secondly, increased amounts of methane increases the amount of water vapor in the stratosphere, further trapping heat. Another characteristic of methane relative to global warming is its staying power: the methane released today could still trap heat more than a decade from now. Its concentration in the atmosphere is rising annually. Landfills The largest source of methane emissions in the United States are landfills. Landfill gas, which is mainly composed of methane and carbon dioxide, is the result of the anaerobic decomposition of ... ... it and use it for our benefit. Sources: Pipkin. Recent Climate Change. http://madmonster.williams.edu/geol.103/04-Climates2.html, Fall 1996 EPA. Inventory of U.S. Greenhouse Gas Emissions. Methane. http://www.epa.gov/oppeoee1/globalwarming/inventory/1998-inv/methane.html, April 7, 1998 World Meteorological Organization. Scientists Support IPCC Global Warming Conclusion, Call for Quick Action. http://www.voyagepub.com/stories/0996cli2.htm , Summer 1996 EPA. Climate Change: Methane and other Greenhouse Gases. http://www.epa.gov/outreach/ghginfo/reports.htm Global Warming is Happening. http://www.enviroweb.org/edf/ishappening/ishappening_frameset.html. copyright 1997 Methane (CH4). http://global.phy.pdx.edu/sarah/CH4.html Michael Franklin. Trash Can Be Turned Into Energy Source. http://www.dfpress.com/science/0422972.html, April 1997

Marketing Excellence- Nike Essay

MARKETING EXCELLENCE- NIKE The case explains how Nike successfully marketed it products by getting it endorsed through top athletes, who influence the buying decision of brands and products of others and created its brand image by associating the products with their persona. By signing the Michael Jordan and relating it air Jordan shoes to his superior performance ,it generated great revenues in a year alone, and its â€Å"just do it† ad campaign manifested brand’s attitude of self-empowerment through sports. Nike customized its marketing strategy depending upon the market as it did at the time of expansion to Europe by focussing on soccer rather than the aggressive US style ads and sponsored local club, and fortunately the Brazilian team for world cup in 1994 which they won an authenticated Nike’s image into brand representing emotion allegiance and identification due to which over next decade overseas revenue for the first time passed US revenues. It diversified the product line by acquiring a British soccer related by acquiring British company manufacturing. Soccer related footwear apparel and equipment becomes sole supplier of uniforms to professional soccer teams. At the time of Beijing Olympics, although Adidas was official sponsor, received special permission for featuring Olympic athletes in its ads and sponsored several teams and athletes that resulted into 15% higher sales in Asian region. For expansion of its product line of tennis clothing and Nike’s gold brand it signed top tennis players and Tiger Woods relatively who changed the way professional golfers get dressed. Nike showed social responsibility by helping Lance Armstrong’s campaign and spread Armstrong message of survival and will power world -wide. The recent innovation by introducing technology in shoes by entering partnership with apple is Nike+ and marketed it by hosting largest and only global virtual race. With such an effective marketing strategies Nike today enjoys 31 % market share globally and 50% in US and is the top athletic apparel and footwear manufacture in the world. MARKETING MYOPIA The case argues about how marketing myopia resulted in decline and it is still affecting the growth industries. Basically Marketing myopia is  short-sightedness in vision of the firm for achieving higher revenues by concentrating on product upgradation and neglecting customer needs and ways to satisfy them with organizations offerings through the products and services. The industries assumed themselves to be riding some automatic growth escalator and descend themselves into stagnation. The four conditions that make industries to have such assumptions are : 1) The belief that growth is assured by expanding and more affluent population. 2) The belief that there is no competitive substitute for the industry’s major products. 3) Too much faith in mass production and in the advantage of rapidly declining unit costs as output rises. 4) Preoccupation with a product that lends itself to carefully controlled scientific experimentation, improvement and manufacturing cost reduction. The railroads are in trouble for they assumed themselves to be in railroads business rather than in transportation business that stopped growth. They don’t lack opportunity but some of managerial imaginativeness and audacity that made car trucks or airplanes have. Aluminium industry has still continued to be growth industries due to efforts made for creating new customer satisfying uses. By Kaiser Aluminium and Chemical Corporation and Reynolds metals company. The Dry Cleaning, electrical utilities, grocery store led to their destruction by not responding to customer’s demands. Even the petroleum industry is very much persuaded that there is no competitive substitute for their major product gasoline. None of them are enthusiastically researching fuel cells, batteries, solar power plants which are getting increasing attention and are neglecting continuous customer needs. These industries try to discover more convincing advertising themes, more effective sales promotional drives, what the market shares of the various companies are, what people like or dislike about service station dealers and oil companies and so forth. Nobody seems as interested in probing deeply into the basic human needs that the industry might be trying to satisfy as in probing into the basic properties of the raw material that the companies work with in trying to deliver customer satisfactions.

Pueblo Revolt of 1680

The Pueblo Revolt of 1680, also known as Pope's Rebellion, was the rebellion of the Pueblo people toward the Spaniards. The Pueblo people were lead by a medicine man named Pope. (A medicine man is â€Å"a man believed to be able to heal others by making use of supernatural powers, especially among Native North American peoples. †) Pope belonged to the Tewa tribe. He was originally from San Juan but was forced to take refuge in Taos because it became too dangerous for him to stay.Pope’s objective was to restore the tradition of Pueblo religion and culture. August 1680 Pope held a meeting with some Pueblo Indians to go over the details of their plan. The plan was to eliminate all Spanish influences. He also declared that everything that had to do with Christianity had to be either broken or burned. This included pictures of holy Christ, the Virgin Mary, crosses, ECT.The plan was to take place on August 11, 1680 but someone told of their plans so Pope decided to start the revolt a day early, August 10. On August 24 the Spaniards had lost the war. About four-hundred people were killed. The Pueblo people’s uprising was a success. In celebration they destroyed Spanish buildings and burned their churches. Within the next ten years the Pueblo people returned to their homes and continued their traditional way of life.Most of the Spanish that was in New Mexico moved to El Paso. In 1690 Pope (means â€Å"Ripe Pumpkin†) died. In 1691 a new governor was appointed, General Don Diego de Vargas. He led the victory over the Pueblo people and reappointed Spanish authority. In the 1692 General Don Diego de Vargas inscribed on a rock â€Å"Here was the General Don Diego de Vargas, who conquered for our Holy Faith, and for the Royal Crown, all the New Mexico, at his expense, Year of 1692†³

Human Relations

Human relations is the ongoing development of bringing the workers more into communication and contact with their organization in order to have an effective work environment. Human relations is aimed more for the people and for their treatment in the workplace. In order for human relations to be successful, the manager needs to not deviate from the organizational goals. Human relations however requires participation from both the manager and worker. 3. ) Scientific managers knew very little about human relations.Scientific managers ere intelligent people who used their technical expertise to create an environment that achieved the greatest amount of productivity. Although this method of management was effective in terms of output, there was no humaneness with this process. Scientific managers viewed all workers as production beings rather than human beings. 4. ) Some of the principal findings of the Hawthorne studies was that the productivity of workers was not directly related to th eir physical surroundings, but in fact related to their human relations between one another.When the physical surroundings were changed in the workers work environment, both the control and test groups production increased. Physical changes were shown to not have been the reason for the production increase but rather the improved attitudes of the workers that increased output. These findings were very important as it shows that the human workplace was more of a social environment in which the workplace benefited with having social interaction for both the worker and employer. 6. ) The traditional model is very different than the human resource model. The raditional model is more focused on the company rather than the people.The human resource model implements aspects that are appealing to both employer and employee. In the traditional model, work can be very disliked by most of the employees, managers must supervise their subordinates very closely, and people are expected to tolerat e work of the pay is decent. In the Human resource model, work is enjoyed by the people as they feel that they are contributing their skills in order to reach a company goal. Managers can also create an environment which allows the orkers to use their full ability instead of having to dictate each task step by step as seen in the traditional model. . ) Management of diversity is very important in human relations because it allows the the workplace to advance with its diversity and all potential is maximized and at the same time all disadvantages are minimized. The population of the world is always changing, there will be 129 million more people working in 2050 as there was in 1995. The expected ethnicity changes in the United States claim that there will be almost half the nation's workforce who will be of ethnic race.

LANGUAGE BARRIERS IN PHYSICIAN PATIENT COMMUNICATION Research Paper

LANGUAGE BARRIERS IN PHYSICIAN PATIENT COMMUNICATION - Research Paper Example It is a professional responsibility of a doctor to choose simple and friendly language such that patient should feel comfort in revealing his or her issues. Survey of Literature: Language and communication problems are frequently observed in several professional organizations such as hospitals and healthcare institutions [1]. The reason of such phenomenon is explicated as people are often illiterate and they belong to multi lingual societies. The approaches that a doctor or medical practitioner uses to communicate with his or her patient are very imperative in clinical practices [4, 5]. Through many clinical trials, it has been concluded that a successful session of uninterrupted communication can lead a patient towards health rapidly. It is because the physician can better diagnose the problem of the patient so it would be far more favorable to suggest the prescription [2]. If the success of rate of a physician is not sufficient, then it will cause on the threat to him. Dissatisfied patients spread negative word of mouth about the physicians by whom they have been treated [1]. Physicians may need to treat different categories of patien ts like illiterate people, abnormal ones, old age people, diverse lingual people, children etc. They must be trained with such communication skills which are essential to deal with every category of the patients [3]. Analysis and Discussion: A main reason of communication barriers has been notified as language problems while observing the real phenomenon at clinics [3]. These barriers are the ultimate cause of decreasing success rate. The situation is going to be vulnerable as the physician is unable to get what the patient is feeling because the patient is not getting the question [2]. It is the vital responsibility of physicians and healthcare personnel to use the techniques which are patient friendly. Indeed the physician must not pursue the treatment until and unless he is not sure about the problem. In most